Post on 15-Apr-2017
What happens when an event goes viral?GREG MAST TREEFOLKS, INC
GREG@TREEFOLKS.ORG
Empowering central Texans to build stronger communities through planting and caring for trees.
• 14 years• 46,000 trees• Not much change
www.treefolks.org
Delivering trees
Growing canopy
www.treefolks.org
• Funding• Recognition• Relationships
• Public participation
• Canopy• Efficiency• External funding
A Good Deal
www.treefolks.org
Until it wasn’t…
www.treefolks.org
• Giveaway Events• Volunteers• Happy People
www.treefolks.org
Viral Outbreak!300 trees … 5 thousand people… just 3 weeks!
But 3 weeks is better than no warning at all
www.treefolks.org
• Nimbleness• Cooperation• Engagement• Volunteerism• Managed
expectations
• Flexibility of program• Dependability of
funding• Willingness to
experiment
What to do?
Trustwww.treefolk
s.org
Nimble Purchasing
Internal Cooperation
www.treefolks.org
Community Engagement
Volunteers
www.treefolks.org
Managing and communicating expectations
www.treefolks.org
1,000 trees… ¼ mile line… 2 hours
But folks expected it, and we expected them
www.treefolks.org
Positive visibility Happy people
www.treefolks.org
Lots of trees
Greg Mast - TreeFolks, Inc. - greg@treefolks.org