Brand Relationships: The Good Is Expected, The Bad Goes Viral
A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND THE WHITE … · A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND...
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A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND THE WHITE HOUSE REVERSES ITS DECISION IN ONE DAY Special Olympics created a viral moment of public action when the Department of Education announced it would be breaking a 10-year precedent by cutting $18 million of funding for Special Olympics programs at schools across the country. Phone2Action helped Special Olympics launch a campaign in the hours after U.S. Secretary of Education Betsy DeVos defended the decision at a hearing on Capitol Hill. In less than 24 hours, more than 44,000 emails, tweets, and phone calls were delivered to lawmakers through the advocacy website launched by Phone2Action. The Timeline Tuesday, March 26, 2019 Secretary DeVos defends budget cuts ($18 million) critical for Special Olympics programs. Wednesday, March 27, 2019 Special Olympics becomes a Phone2Action client at 4:00 p.m. The Phone2Action Customer Success team springs into action, helping them create and launch their first campaign website at 4:30 p.m. Soon thereafter, Special Olympics Chairman, Tim Shriver, delivers a video statement on the cuts. He asks all supporters of inclusion to contact their elected officials to voice their opposition to the cuts. Special Olympics shares this website with their email list and social media followers, reaching more than 22 million people. 3,351 Campaign Shares on Social Media 22,156,722 Combined Reach of All Shares “In a moment when we needed to move quickly and mobilize people to act, Phone2Action’s technology allowed us a rapid and extremely effective solution. By getting the campaign up and running within hours, Phone2Action allowed us to bring together many to speak with one voice—and it worked.” Tim Shriver, Chairman, Special Olympics
Transcript of A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND THE WHITE … · A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND...
A RAPID-RESPONSE CAMPAIGN GOES VIRAL AND THE WHITE HOUSE REVERSES ITS DECISION IN ONE DAY
Special Olympics created a viral moment of public action when the Department of Education announced it would be breaking a 10-year precedent by cutting $18 million of funding for Special Olympics programs at schools across the country. Phone2Action helped Special Olympics launch a campaign in the hours after U.S. Secretary of Education Betsy DeVos defended the decision at a hearing on Capitol Hill. In less than 24 hours, more than 44,000 emails, tweets, and phone calls were delivered to lawmakers through the advocacy website launched by Phone2Action.
The Timeline
Tuesday, March 26, 2019
Secretary DeVos defends budget cuts ($18 million) critical for Special Olympics programs.
Wednesday, March 27, 2019
Special Olympics becomes a Phone2Action client at 4:00 p.m. The Phone2Action Customer Success team springs into action, helping them create and launch their first campaign website at 4:30 p.m.
Soon thereafter, Special Olympics Chairman, Tim Shriver, delivers a video statement on the cuts. He asks all supporters of inclusion to contact their elected officials to voice their opposition to the cuts.
Special Olympics shares this website with their email list and social media followers, reaching more than 22 million people.
3,351 Campaign Shares on Social Media
22,156,722 Combined Reach of All Shares
“In a moment when we needed to move quickly and mobilize people to act, Phone2Action’s technology allowed us a rapid and extremely effective solution. By getting the campaign up and running within hours, Phone2Action allowed us to bring together many to speak with one voice—and it worked.”Tim Shriver, Chairman, Special Olympics
Be ready for when you need to respond rapidly to a policy proposal that impacts your organization.
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Constituent Messages Sent to Legislators
43,211 emails
196 phone calls (Averaging 2 minutes per call)
900 tweets
Thursday, March 28, 2019
By the afternoon, President Trump announces that he will reverse the decision to cut funding for the Special Olympics.
Phone2Action Solutions Used:• Advocacy website with email, tweet, and call the
legislator enabled
• Built-in social share (Facebook and Twitter)
• Outbound texting (used to send thank you messages and donations requests to action-takers)
“Phone2Action jumped at the chance to help Special Olympics create a timely advocacy campaign to activate our community of supporters regarding Unified Champion Schools® federal funding. Their mobilization tools gave us a turnkey solution for our audience to encourage lawmakers to support us. With over 44,000 connections in 24 hours, their solution was a key component to helping us mobilize efforts for change.”
Crystal Hudson, Director of Digital Fundraising & Strategy, Special Olympics
