What Flavour Is Your Digital Transformation?@Annemcx @VisceralBiz

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Do you Zoom?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

The 2014 CONNECTED HOUSING Study

Accelerating performancewww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

5 Flavours of Digital Transformationwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

1. Communications Flavour

1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

There are some very whizzy and shiny social media platforms and apps out there. But what matters most really are strategies for the social media platforms on Housing websites and that residents’ use...

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Is on 99% of the Top 100 UK Housing websites

If your digital transformation’s mainly about communication, it pays to focus on integrating social media, website engagement and developing networked analytics as the priority.

Is on 86% of the Top 100 UK Housing websites

1. Communications Flavour

1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Social media networks can be walled gardens, so what’s the value of publishing straight to these platforms..?

Your website is arguably the main point of attraction, it builds digital equity in your brand and creates seamless user experiences.

P.O.S.S.E

Publish on Own Site, Syndicate Everywhere

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Picture by Joyork © https://www.flickr.com/photos/joyork/443885130

Specific Communications ObjectivesBroadcast v Interaction

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

To engage with our stakeholders

To promote our activities

To reach residents, housing professionals and employers

To be properly recognized externally for all we do well

To reach tenants and staff

These are some of the social media communications objectives Housing organisations have said they have. These can be developed into detailed specific engagement and interactivity.

1. Communications Flavour*Source: Connected Housing 2014

2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

To achieve channel shift, the first step of course is finding out who and where people are online.

And it’s still early days here for many Housing organiations.

2. Channel Shift Flavour

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd2. Channel Shift Flavour

2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Housing organisations can create channel shifts by developing clear customer journey strategies and a framework for tracking and understanding user behaviours, backed up by data.

2. Channel Shift Flavour

3. Service Design Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Developing powerful service design experiences and effective digital interaction goes straight to the heart of any brand.

3. Service Design Flavour

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour

‘Putting people first?’ It’s arguably a threshold more than a differentiator.

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

There’s a lot of vendorware out there.

But how many focus on putting a data capability into your organisation?

A good digital transformation strategy based on service design does that.

3. Service Design Flavour

Make your ownwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Picture by Laura Manfre © https://www.flickr.com/photos/joyork/443885130

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour

4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Picture by Claire Howson © https://www.flickr.com/photos/claire_howson/2706334959

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Developing a networked culture internally is at the core of creating sustained digital transformation.

It can be used to measure flows of business value and this becomes even more important when people are mobile.

4. Networked Culture Flavour

4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Inter-Operability

4. Networked Culture Flavour

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Networked culture promotes interoperability and linked data across departments, projects and platforms wherever possible.

4. Networked Culture Flavour

5. Business model flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

5. Business model flavour

LACK of supplyAffordabilityUnemployment

Skills

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

These issues Housing organisations say affect them the most*. Digital business modeling as part of digital transformation can help Housing organisations adapt to meet them.

*Source: Connected Housing 2014

Personal data sources

Locators

Social Interactions

Environment

Transactions

Personal data store Personal data apps and services

Visualisation/Awareness

Management/Control

Sharing/Exploitation

Social Value

5. Business model flavourSource: Sandy Pentland - MIT Centre for Collective Intelligence

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Huge opportunities can be opened up using digital transformation, but for many it’s not business management as we know it.

So, what flavour is your digital transformation?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Every organisation is differentwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Picture by Martia Craftnya © https://www.flickr.com/photos/martina-craftyna/2711163746

Data strategy

Brand communications

Service design

Business model

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

About Visceral Business

All these things together create connected performance

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

About Visceral Business

Effective transformation evolves from looking at issues in new ways...

experience

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

“Look, all I’m saying is now is the time to develop the technology to deflect the asteroid”

It will pay to be proactive about digital transformation.

So, come take a connected look at it with us.

www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd

Content and platform development

Channel shift

Data-led strategy

Service design and delivery

Internal performance

Enterprise architecture

Insight, research and segmentation

Impact measurement

You can download the 2013 Connected Housing Report from www.visceralbusiness.com

Be part of Connected Housing 2014

Check out www.visceralbusiness.com/2014-connected-housing-intro or email anne@visceralbusiness.com