What flavour is your digital transformation?
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Transcript of What flavour is your digital transformation?
What Flavour Is Your Digital Transformation?@Annemcx @VisceralBiz
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Do you Zoom?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
The 2014 CONNECTED HOUSING Study
Accelerating performancewww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
5 Flavours of Digital Transformationwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
1. Communications Flavour
1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
There are some very whizzy and shiny social media platforms and apps out there. But what matters most really are strategies for the social media platforms on Housing websites and that residents’ use...
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Is on 99% of the Top 100 UK Housing websites
If your digital transformation’s mainly about communication, it pays to focus on integrating social media, website engagement and developing networked analytics as the priority.
Is on 86% of the Top 100 UK Housing websites
1. Communications Flavour
1. Communications Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Social media networks can be walled gardens, so what’s the value of publishing straight to these platforms..?
Your website is arguably the main point of attraction, it builds digital equity in your brand and creates seamless user experiences.
P.O.S.S.E
Publish on Own Site, Syndicate Everywhere
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Joyork © https://www.flickr.com/photos/joyork/443885130
Specific Communications ObjectivesBroadcast v Interaction
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
To engage with our stakeholders
To promote our activities
To reach residents, housing professionals and employers
To be properly recognized externally for all we do well
To reach tenants and staff
These are some of the social media communications objectives Housing organisations have said they have. These can be developed into detailed specific engagement and interactivity.
1. Communications Flavour*Source: Connected Housing 2014
2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
To achieve channel shift, the first step of course is finding out who and where people are online.
And it’s still early days here for many Housing organiations.
2. Channel Shift Flavour
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd2. Channel Shift Flavour
2. Channel Shift Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Housing organisations can create channel shifts by developing clear customer journey strategies and a framework for tracking and understanding user behaviours, backed up by data.
2. Channel Shift Flavour
3. Service Design Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Developing powerful service design experiences and effective digital interaction goes straight to the heart of any brand.
3. Service Design Flavour
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour
‘Putting people first?’ It’s arguably a threshold more than a differentiator.
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
There’s a lot of vendorware out there.
But how many focus on putting a data capability into your organisation?
A good digital transformation strategy based on service design does that.
3. Service Design Flavour
Make your ownwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Laura Manfre © https://www.flickr.com/photos/joyork/443885130
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd3. Service Design Flavour
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Claire Howson © https://www.flickr.com/photos/claire_howson/2706334959
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Developing a networked culture internally is at the core of creating sustained digital transformation.
It can be used to measure flows of business value and this becomes even more important when people are mobile.
4. Networked Culture Flavour
4. Networked Culture Flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Inter-Operability
4. Networked Culture Flavour
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Networked culture promotes interoperability and linked data across departments, projects and platforms wherever possible.
4. Networked Culture Flavour
5. Business model flavourwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
5. Business model flavour
LACK of supplyAffordabilityUnemployment
Skills
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
These issues Housing organisations say affect them the most*. Digital business modeling as part of digital transformation can help Housing organisations adapt to meet them.
*Source: Connected Housing 2014
Personal data sources
Locators
Social Interactions
Environment
Transactions
Personal data store Personal data apps and services
Visualisation/Awareness
Management/Control
Sharing/Exploitation
Social Value
5. Business model flavourSource: Sandy Pentland - MIT Centre for Collective Intelligence
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Huge opportunities can be opened up using digital transformation, but for many it’s not business management as we know it.
So, what flavour is your digital transformation?www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Every organisation is differentwww.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Picture by Martia Craftnya © https://www.flickr.com/photos/martina-craftyna/2711163746
Data strategy
Brand communications
Service design
Business model
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
About Visceral Business
All these things together create connected performance
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
About Visceral Business
Effective transformation evolves from looking at issues in new ways...
experience
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
“Look, all I’m saying is now is the time to develop the technology to deflect the asteroid”
It will pay to be proactive about digital transformation.
So, come take a connected look at it with us.
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Content and platform development
Channel shift
Data-led strategy
Service design and delivery
Internal performance
Enterprise architecture
Insight, research and segmentation
Impact measurement
You can download the 2013 Connected Housing Report from www.visceralbusiness.com
Be part of Connected Housing 2014
Check out www.visceralbusiness.com/2014-connected-housing-intro or email [email protected]