What can Social Media do for You?

Presented by Jon George, M.D.FIT, Interventional Council

Emily Zeigenfuse Sr. Specialist, Corporate Communications

American College of Cardiology | Board of Governors Meeting

Roadmap for Discussion

Importance of Social Media to FITs

What is Social Media?

Moving Forward

Social Media Breakouts

Social Media from an FIT Perspective

Why is social media important?– Fill in content

What value social media serves for FITs?– Fill in content

Social Media from an FIT Perspective

What is social media?

Name for activities integrating technology, social interaction, and information exchange– Information exchange can include words,

pictures, videos and audio

Usually results in the creation of communities of like-minded individuals

Source: “Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI.” Strategic Communications Group. 14 April 2009.

ACC Social Media Goal

To harness the use of social media to increase membership value and visibility outreach to consumers, media and health policy makers

Most Popular Social Media

Facebook – Largest social networking site;

blend of personal, professional activitiesLinked In

– Social networking site for primarily business contacts

Twitter– “Micro-blogging” site; answers “What are

you doing?” in 140-characters or less– Fastest growing social media platform

YouTube– User-generated video content

Flickr– Photo management and sharing Web site

Facebook

Ohio Chapter Group

Facebook’s Value

Additional space to...– Disseminate information– Market Chapter events– Highlight Chapter activities in photos– Have discussions with members

Linked In

Gene Sherma

n

LinkedIn’s Value

Additional space to...– Connect with colleagues– Network online– Disseminate information– Have discussions within groups– Find a job

Twitter

ACC in Touch

Twitter

Christopher Cannon

Twitter’s Value

From an organizational standpoint:– Can highlight important messages– Drive traffic to your Web site– Show that you are a thought-leader

From a personal standpoint:– Can disseminate information– Drive traffic to your Chapter’s Web site– Show that you are a thought leader– Learn valuable information from others on

Twitter

ACC’s Presence

ACC is active on:– Facebook– LinkedIn– Twitter

ACC has a blog that features health reform news

Moving Forward

Incorporate more visibly into Annual Meeting

Launching an ACC social media tool– Phase 1: limited capabilities, including

profiles, commenting and rating capacity, forums

– Phase 2: groups, photos, videos, reward system

Questions?