What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily...
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What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily Zeigenfuse Sr. Specialist, Corporate Communications American College of Cardiology | Board of Governors Meeting
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Transcript of What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily...
What can Social Media do for You?
Presented by Jon George, M.D.FIT, Interventional Council
Emily Zeigenfuse Sr. Specialist, Corporate Communications
American College of Cardiology | Board of Governors Meeting
Roadmap for Discussion
Importance of Social Media to FITs
What is Social Media?
Moving Forward
Social Media Breakouts
Social Media from an FIT Perspective
Why is social media important?– Fill in content
What value social media serves for FITs?– Fill in content
Social Media from an FIT Perspective
What is social media?
Name for activities integrating technology, social interaction, and information exchange– Information exchange can include words,
pictures, videos and audio
Usually results in the creation of communities of like-minded individuals
Source: “Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI.” Strategic Communications Group. 14 April 2009.
ACC Social Media Goal
To harness the use of social media to increase membership value and visibility outreach to consumers, media and health policy makers
Most Popular Social Media
Facebook – Largest social networking site;
blend of personal, professional activitiesLinked In
– Social networking site for primarily business contacts
Twitter– “Micro-blogging” site; answers “What are
you doing?” in 140-characters or less– Fastest growing social media platform
YouTube– User-generated video content
Flickr– Photo management and sharing Web site
Ohio Chapter Group
Facebook’s Value
Additional space to...– Disseminate information– Market Chapter events– Highlight Chapter activities in photos– Have discussions with members
Linked In
Gene Sherma
n
LinkedIn’s Value
Additional space to...– Connect with colleagues– Network online– Disseminate information– Have discussions within groups– Find a job
ACC in Touch
Christopher Cannon
Twitter’s Value
From an organizational standpoint:– Can highlight important messages– Drive traffic to your Web site– Show that you are a thought-leader
From a personal standpoint:– Can disseminate information– Drive traffic to your Chapter’s Web site– Show that you are a thought leader– Learn valuable information from others on
ACC’s Presence
ACC is active on:– Facebook– LinkedIn– Twitter
ACC has a blog that features health reform news
Moving Forward
Incorporate more visibly into Annual Meeting
Launching an ACC social media tool– Phase 1: limited capabilities, including
profiles, commenting and rating capacity, forums
– Phase 2: groups, photos, videos, reward system
Questions?
