MUTUAL MOBILE | AUGUST 2013

What brands need to know about iOS 7.

iOS 7 was announced in June 2013.

It is a radical departurefrom previous iOS releases.

Here’s how.

There are three new central themes to iOS 7:

1. Deference2. Clarity3. Depth

What is Deference?The UI should help users understand and interact

with the content, but never compete with it.

Deference

Reconsider the use of insets and visual frames and - instead -let the content extend to the edges of the screen.

iOS 7iOS 6

iOS 6

iOS 7

Bezels, gradients, and drop shadows sometimes lead to heavier UI elements that can overpower the content. Instead,

focus on the content and let the UI play a supporting role.

Deference

Translucency can provide context and help users see that more content is available.

iOS 7iOS 6

Deference

What is Clarity?Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and sharpened

focus on functionality motivates the design.

Clarity

iOS 6

iOS 7

White space makes important content and functionality more noticeable. Also, white space can impart a sense of calm and

tranquility, and it can make an app look more focused and efficient.

iOS 6

iOS 7

iOS 7 system fonts automatically adjust letter spacing and line height so that text is easy to read

and looks great at every size the user chooses.

Clarity

What is Depth?Visual layers and realistic motion used to

heighten delight and understanding.

Depth

Calendar’s new transitions encourage a sense of depth as you move between viewing years, months and days. In the scrolling year view shown here, users can instantly see today’s date and perform other calendar tasks.

A similar transition happens when users select a day: the month view splits apart, revealing the day view and moving the week straight up to the top.

When you select a month, you zoom into the month view while the month’s title shifts to the right. The other month’s now above and below in a scroll view.

When is the release date?Fall 2013

JUN JUL AUG OCT NOV DEC

iOS 7 Beta ReleaseJune 2013

iOS 7 Feature Complete9/6

iOS 6 Feature Complete8/6 (as planned)

Anticipated iOS 7Launch Window

SEP

We are hereWe are here

Supported DevicesiPhone 4, 4S & 5

iPad 2, 3, 4 & Mini

Let’s do some adoption rate math.

60%of iOS 5 users upgraded to iOS 6 within 2 weeks after its launch.

Already there are more iOS 7 users than there were iOS 5 users...>

The adoption rate of iOS 7 will be equal to, if not greater than, 60%. =

Will your apps be ready? ?

Three recommendations to help you prepare for iOS 7 by Fall 2013:

1. EnableWHERE TO START

It’s often possible to use an existing application codebase and fix any issues that might crop up as a result of the architecture

changes of iOS 7.

THINGS TO CONSIDERThis is largely insufficient because it doesn’taddress any of the new design paradigms.

2. AdaptWHERE TO START

Find a middle ground between the iOS 6 and iOS 7 design languages. Create a new visual

design while maintaining the existing interaction framework.

THINGS TO CONSIDERWhile this is a better option than just

enablement, it’s probably still not enough. The new iOS 7 design paradigms go

beyond just a new skin.

3. EvolveWHERE TO START

In many cases it’s best to design from a blank slate. Evaluate all parts of the existing experience and determine how best to solve

them with iOS 7 in mind.

THINGS TO CONSIDERThis is a much bolder strategy, but it took Apple starting again from scratch to get to

iOS 7. This solution is the most future-proof.

Questions?

Learn more about how we think at mutualmobile.com

How can we help your team get iOS 7 ready? Contact us today.