What Brands Need to Know About iOS 7

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MUTUAL MOBILE | AUGUST 2013 What brands need to know about iOS 7.

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Transcript of What Brands Need to Know About iOS 7

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MUTUAL MOBILE | AUGUST 2013

What brands need to know about iOS 7.

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iOS 7 was announced in June 2013.

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It is a radical departurefrom previous iOS releases.

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Here’s how.

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There are three new central themes to iOS 7:

1. Deference2. Clarity3. Depth

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What is Deference?The UI should help users understand and interact

with the content, but never compete with it.

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Deference

Reconsider the use of insets and visual frames and - instead -let the content extend to the edges of the screen.

iOS 7iOS 6

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iOS 6

iOS 7

Bezels, gradients, and drop shadows sometimes lead to heavier UI elements that can overpower the content. Instead,

focus on the content and let the UI play a supporting role.

Deference

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Translucency can provide context and help users see that more content is available.

iOS 7iOS 6

Deference

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What is Clarity?Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and sharpened

focus on functionality motivates the design.

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Clarity

iOS 6

iOS 7

White space makes important content and functionality more noticeable. Also, white space can impart a sense of calm and

tranquility, and it can make an app look more focused and efficient.

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iOS 6

iOS 7

iOS 7 system fonts automatically adjust letter spacing and line height so that text is easy to read

and looks great at every size the user chooses.

Clarity

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What is Depth?Visual layers and realistic motion used to

heighten delight and understanding.

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Depth

Calendar’s new transitions encourage a sense of depth as you move between viewing years, months and days. In the scrolling year view shown here, users can instantly see today’s date and perform other calendar tasks.

A similar transition happens when users select a day: the month view splits apart, revealing the day view and moving the week straight up to the top.

When you select a month, you zoom into the month view while the month’s title shifts to the right. The other month’s now above and below in a scroll view.

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When is the release date?Fall 2013

JUN JUL AUG OCT NOV DEC

iOS 7 Beta ReleaseJune 2013

iOS 7 Feature Complete9/6

iOS 6 Feature Complete8/6 (as planned)

Anticipated iOS 7Launch Window

SEP

We are hereWe are here

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Supported DevicesiPhone 4, 4S & 5

iPad 2, 3, 4 & Mini

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Let’s do some adoption rate math.

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60%of iOS 5 users upgraded to iOS 6 within 2 weeks after its launch.

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Already there are more iOS 7 users than there were iOS 5 users...>

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The adoption rate of iOS 7 will be equal to, if not greater than, 60%. =

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Will your apps be ready? ?

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Three recommendations to help you prepare for iOS 7 by Fall 2013:

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1. EnableWHERE TO START

It’s often possible to use an existing application codebase and fix any issues that might crop up as a result of the architecture

changes of iOS 7.

THINGS TO CONSIDERThis is largely insufficient because it doesn’taddress any of the new design paradigms.

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2. AdaptWHERE TO START

Find a middle ground between the iOS 6 and iOS 7 design languages. Create a new visual

design while maintaining the existing interaction framework.

THINGS TO CONSIDERWhile this is a better option than just

enablement, it’s probably still not enough. The new iOS 7 design paradigms go

beyond just a new skin.

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3. EvolveWHERE TO START

In many cases it’s best to design from a blank slate. Evaluate all parts of the existing experience and determine how best to solve

them with iOS 7 in mind.

THINGS TO CONSIDERThis is a much bolder strategy, but it took Apple starting again from scratch to get to

iOS 7. This solution is the most future-proof.

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Questions?

Learn more about how we think at mutualmobile.com

How can we help your team get iOS 7 ready? Contact us today.