Post on 20-Aug-2015
Why It Pays To Be Likeable
Wharton Club of New York March 26, 2012
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Slideshare.net/DaveKerpen
Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service
…And Never Stop Listening
• Listening should always be 50% of the conversation
• There’s a different between listening and monitoring
• What’s the cost of not listening?
11. Provide Value
• Free value builds trust, reputation, and sales
• Stay consistent
• 5% off is marketing, 50% off is value
If 18 Rules Are Too Difficult To Remember….
• Listen Up
• Be Transparent
• Respond To Everyone
• Just Be Likeable!