Westgate Mall RedevelopmentNEIGHBORHOOD MEETING #3 (ZOOM)MAY 13, 2020, 6:30 – 8:00 PM

Presentation OverviewSections

I. Planning Context – Urban AssetsII. Public Input To-DateIII. Commercial Use FeasibilityIV. Community BenefitV. Traffic Impact Analysis – KL EngineeringVI. Plans – Knothe BruceVII. RenderingsVIII. Next Steps Westgate Mall in 2019 (Madison.com)

Planning Context

Site Context• Beltline access • Hy-Vee• Adjacent restaurant & retail• Park• Residential neighborhoods• University Research Park• West Transfer Point

• Potential Future Bus Rapid Transit Stop

• Adjacent Opportunity Zone• Federal incentives for development

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

Project Site

Research ParkResearch Park

Odana Rd.

Whitney Way Restaurant & RetailOpportunity Zone

Hy-Vee

West Transfer Point

Odana School Park

Midvale Heights

Orchard Ridge

Westmorland

Imagine Madison Future Land Use For Westgate Mall

Regional Mixed Use (RMU)

Transit Oriented Development

(TOD)

• Supports a variety of multifamily housing options and commercial activity

• Close to major streets, roads, and highway interchanges,

• Large-scale sites supportive of multistory buildings

• Compact, vertical and horizontal mixed-use

• Provide a mixture of housing types, sizes, tenures, and costs

• Close proximity to high capacity transit stops

• Mix of residential, retail, office, open space and public uses in a compact, walkable environment

Midvale Heights/Westmorland Neighborhood Plan (2009)

• Future redevelopment must respect current neighborhood character and form.

• Mixed-use development at locations identified for redevelopment (Westgate)

• Improved connectivity

Project Location

Westgate Redevelopment Recommendations:

Midvale Heights/Westmorland Neighborhood Plan (2009)

• Future redevelopment should be intentionally linked to all pedestrian, bicycle, and mass transit infrastructure near the site.

• Surface parking should be located behind structures or in the interior of the site

• The primary open space(s) should be located on the eastern side of the redevelopment, providing a pedestrian and bicycle connection to the surrounding neighborhoods and the adjacent Odana School Park.

Westgate Redevelopment Recommendations:

Public Engagement

Public Participation To DateNeighborhood Meeting #1 January 27, 2020 – Midvale Elementary School80-100 attendees

Midvale Heights Neighborhood Association Meeting January 28, 2020 – Sequoia Library40-50 attendees

Neighborhood Meeting #2April 13-20, 2020 – virtual self-guided meeting

• Project Website – 315 visits • Community Survey – 26 responses• Project Flyers – 75 distributed Project website: jtkwestgate.com

Kickoff Neighborhood Meeting #1

Key Takeaways

• Ideal location for project with great access to transit and other community assets

• Walkability and priority to pedestrian travel is important

• Would like to see this become an activated community hub

• Imperative that “green” practices are utilized in design

• Existing traffic pattern/access must be addressed – difficult and dangerous to get in and out of site

• Concerned about behaviors of residents, including integration of drugs and crime into area

• Concerned about flooding vulnerability of site

January 27, 2020

Neighborhood Meeting #2 Key Takeaways

Site Plan Buildings Landscape

• Like pedestrian and bike access, especially to Odana School Park

• Desire more children’s amenities, more parking and additional public amenities

• Concerns about increase in traffic, density (not dense enough/too dense) and stormwater infiltration

April 13, 2020 – Meeting included Community Survey

• Like architecture style and multiple access doors

• Desire green infrastructure and affordable housing down to 30% AMI, and taller buildings on east side/Tokay Blvd. area

• Concerns about commercial vacancies, height of buildings and massing

• Like community spaces

• Desire permeable pavement throughout site, rain gardens, bioswales, native plantings, wider paths for increased accessibility

• Concerns Too much turf, harsh landscape: thorns, pine needles, etc.

Public Input’s Influence on Site Plan

Common input themes: Included in Redevelopment:

• Pedestrian and bike access

• Wider paths for increased accessibility

• Affordable housing with a range of incomes

• Public/outdoor amenities

• Green infrastructure features

• Decreased amount of impervious surfaces

• Traffic mitigation and management

• Effective stormwater management

• Native planting

What We Heard and How it was Applied

• Accessible paths throughout, including to Odana School Park

• Improved site access for vehicles, bikes and pedestrians

• 71 workforce affordable housing units

• 161 mixed-income and affordable senior housing

• Multiple public plazas and other outdoor amenities

• Increased amount of green space/permeable areas for increases infiltration

• On-site, underground stormwater management facility

• Butterfly garden

Traffic Impact Analysis

Traffic Impact Analysis

Study Background and Parameters

• TIA conducted by KL Engineering in April 2020

• Evaluated traffic operations, access, and parking under existing conditions and upon completion of the proposed development

• Assumed 460 units housing and 10,000 SF commercial

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

Traffic Impact Analysis

• 2,175 daily new trips

o When fully occupied, Westgate generated 7,333 daily trips

• 195 & 225 AM & PM peak, respectively.

o When fully occupied, Westgate generated 190 & 690 AM & PM peaks

• Parking supply meets demand

Study Findings:

S Whitney Way & Tokay Blvd. (Google)

Traffic Impact AnalysisRecommended Improvements:

• Traffic signal at S Whitney Way & main entrance.

• Relocate Tokay access point to the east; maintain movement control and restrictions.

S Whitney Way & main entrance (Google)

Traffic Impact Analysis

South Segoe Road Entrance Odana Road Entrance

Commercial Use Feasibility

Declaration of Easements, Covenants and Restrictions, 2019

1. Sale of perishable products, prepackaged food and beverage, alcohol for off premise consumption, prescriptions and/or over the counter medication.

2. Grocery store, supermarket, specialty food store

3. Pharmacy/drug store

4. Dollar-like stores

5. Retail that includes a grocery section

6. Convenience store and/or gasoline station

7. Restaurant or coffee shop unless approved in advance by Hyvee

8. Bakery

9. Storage of fulfillment center for catalog owners

Community Benefits

• 71 units of affordable workforce housing

• 161 units of mixed-income affordable and market rate independent senior living

• 234 units of market rate housing adjacent to Research Park (including the new Exact Sciences Headquarters)

• Transit Oriented Development adjacent to West Transfer Point and future Bus Rapid Transit Route

Redevelopment of a long underutilized and blighted site

Planned Future BRT Routes (Imagine Madison Comprehensive Plan)

Community Benefits

• Improved site access – New north/south street)

• Improved pedestrian amenities –Streetscape, connection to park

• Community Butterfly Garden

• Public art site for City’s new COVID-19 Municipal Art Fund Initiative

• New playground in the park (working with City)

Improved site access and public space

Butterfly garden (Next Deal Farms)

Community Benefits - Continued

• Built to exceed 200 points on Wisconsin Green Built Checklist

• 30kw solar PV system

• LED lighting

• Energy Star Appliances

• High efficiency HVAC system

• Low flow water valves

• Highly efficient building envelope

• Crush and recycle on-site concrete materials from existing Westgate Mall

Sustainability

30kw solar PV system on multifamily housing building (Lightwave Solar)

Community Benefits - Continued

• Project will meet new City stormwater management guidelines for redevelopment

• Existing imperviousness is 90.8%, while the proposed imperviousness is 73.8% (17% more greenspace)

• Peak runoff rate for the 10-year event reduced by ~30%

• Underground storage system will meet the new water quality standards

• Approximately 15% reduction in runoff volume under proposed condition

• Latest technology implemented for oil and grease control from surface parking lots and private streets

Stormwater management

On site proposed underground stormwater storage tank

Plans

• Phase I• 153 units market rate

• Phase II• 71 units workforce• 161 units affordable and

market rate independent senior living

• Phase III• 79 units market rate

• Phase IV• Office, medical office, or

clinic

Phased Development

Site/Landscape Plan

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Market rate & workforce housing.

• 4 to 5 stories

• 234 units market rate

• 161 units senior

• 71 units workforce

• Underground parking with 1 to 1 ratio for the market and multi-family buildings.

• Benches and bicycle racks on site (specific locations pending City Zoning approval)

• Northwest corner reserved for future office/medical uses.

• Internal residential street with sidewalks connecting to surrounding neighborhood.

North

Plaza and Park Access

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Plaza• Public patios• Lawn• Public art*

• Direct access from first floor units onto plaza.

• Direct connection from development to Odana School Park.

• Public Butterfly Garden

*Public art site for City’s new COVID-19 Municipal Art Fund Initiative (working with City Arts Administrator on details)

North

Public Butterfly GardenExamples of native plant species to be used:

Amelanchier x grandiflora 'Autumn Brilliance’ Hemerocallis DaylilyEchinacea 'Pixie Meadowbrite''Pixie Meadowbrite' Coneflower

Phased Development

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Phase I• 153 units market rate

• Phase II• 71 units workforce• 161 units affordable and

market rate independent senior living

• Phase III• 79 units market rate

• Phase IV• Office, medical office, or

clinic

North

Development Phases

Phase II workforce and Phase III senior affordable

Phase I market rate & Phase II senior affordable2021

2022

Phase III market rate as market dictates; Phase IV to be determined.

2022+

Stormwater

Tokay Blvd.

Mineral Pt. Rd.

Whi

tney

Way

i

Odana Rd.

• Site drains northwest to southeast.

• Stormwater facility located underneath plaza and in the parking between the senior building.

• Designed to meet new City of Madison higher standards for stormwater management.

• Approximately 15% reduction in runoff volume under proposed condition with combination of increased green space and underground storage tank

Underground Stormwater Facilities

Renderings

Next Steps

Planning & Design

Concept Plan Development Assistance Team (DAT)UDC Informational Schematic DesignDesign DevelopmentConstruction Documents

CommunityEngagement

Neighborhood Meeting #1Midvale Neighborhood AssociationNeighborhood Meeting #2Neighborhood Meeting #3

Continued Engagementwww.JTKWestgate.comPlans posted at Hyvee

City Approvals

Land Use Application- May 20th

UDC- July 15th Initial- August 12th Final

Plan Commission- August 24th

City Council- September 1st

THANK YOU!Please visit the project website for more information:

WWW.JTKWestgate.com

Send questions and comments to:urbanassetsmadison@gmail.com