Post on 22-Jan-2016
(Welcome to the unit)
Leading-in:1.Do you like reading or watching
advertisements?
2.What kind of ads do you like best?
And why?
3.Where can you see and hear
advertisements?
4. What are advertisements used for?
advertisement
a good way to sell products/ services
a good way to make people aware of social issues
commercial ads
public service ads
two main types
commercial ads
commercial ads
public service ads
Title: Parenting is by example
Headline: Children learn fast. Don’t fight at home
public service ads
Title: Drive Safelypublic service adsSpeed meter
速度仪
Description of ads on Page1
1.What can you see in the picture?
2.What can you read on it?
3.What is the aim of the advertisement?
It persuades us to ...
Or it tries to tell us....
1. Hope Project 2. Computer Software
3. Oxlin Airlines 4. Earth Day
5. Anti-Drugs 6. Shine Shampoo
To sell a product or
service
To educate peop
le about
2. Computer Software 3. Oxlin Airlines 6. Shine Shampoo
1. Project Hope
4. Earth Day
5. Anti-drugs
Observe the six pictures on Page 1. Try to divide them into two types.
Commercial advertisements
Public service advertisements
5.What does an advertisement consist of?
/images/design......
words and sentences in an advertisement
slogan
More ads for you to discuss:
Protect water,Protect ourselves.
8.Can you think about a good slogan for each ad?
Shoes can fly!So do your dreams!
What are advantages and disadvantages
of advertisements?
for customers for producers/companies for products for society
Advantages & disadvantages of ads. Advantages & disadvantages of ads.
Advantages 1.Provide information about latest products. 2.Increase sales by repeated advertising.
3.Cut costs of newspapers and make them cheaper.
4.Make the public aware of social pro
blems.
Disadvantages
1.Mislead customers or cheat them of money.
2.Give false or incorrect information.
3.Take too much time or space on TV or newspapers.
4.Make teenagers want things that are bad for them.
Summaryadvertisements
functions
types
slogan
advantages and disadvantages
we should develop a correct attitude towards advertisements.
今年过节不收礼 ,补钙 , 认准蓝瓶的 !
Slogan: 收礼只收脑白金 !
Obey your thirst ． 服从你的渴望。
Just do it. Just do it. 只管去做。 只管去做。
spokeswoman & spokesman
Sprite ( 雪碧） NikeNike （耐克）（耐克）
Taiwan,China!