(Welcome to the unit)

Leading-in:1.Do you like reading or watching

advertisements?

2.What kind of ads do you like best?

And why?

3.Where can you see and hear

advertisements?

4. What are advertisements used for?

advertisement

a good way to sell products/ services

a good way to make people aware of social issues

commercial ads

public service ads

two main types

commercial ads

commercial ads

public service ads

Title: Parenting is by example

Headline: Children learn fast. Don’t fight at home

public service ads

Title: Drive Safelypublic service adsSpeed meter

速度仪

public service ads

Description of ads on Page1

1.What can you see in the picture?

2.What can you read on it?

3.What is the aim of the advertisement?

It persuades us to ...

Or it tries to tell us....

1. Hope Project 2. Computer Software

3. Oxlin Airlines 4. Earth Day

5. Anti-Drugs 6. Shine Shampoo

To sell a product or

service

To educate peop

le about

2. Computer Software 3. Oxlin Airlines 6. Shine Shampoo

1. Project Hope

4. Earth Day

5. Anti-drugs

Observe the six pictures on Page 1. Try to divide them into two types.

Commercial advertisements

Public service advertisements

5.What does an advertisement consist of?

/images/design......

words and sentences in an advertisement

slogan

More ads for you to discuss:

Protect water,Protect ourselves.

8.Can you think about a good slogan for each ad?

Enjoy your music,Enjoy your Sony!

Shoes can fly!So do your dreams!

What are advantages and disadvantages

of advertisements?

for customers for producers/companies for products for society

Advantages & disadvantages of ads. Advantages & disadvantages of ads.

Advantages 1.Provide information about latest products. 2.Increase sales by repeated advertising.

3.Cut costs of newspapers and make them cheaper.

4.Make the public aware of social pro

blems.

Disadvantages

1.Mislead customers or cheat them of money.

2.Give false or incorrect information.

3.Take too much time or space on TV or newspapers.

4.Make teenagers want things that are bad for them.

Summaryadvertisements

functions

types

slogan

advantages and disadvantages

we should develop a correct attitude towards advertisements.

今年过节不收礼 ,补钙 , 认准蓝瓶的 !

Slogan: 收礼只收脑白金 !

Obey your thirst ． 服从你的渴望。

Just do it. Just do it. 只管去做。 只管去做。

spokeswoman & spokesman

Sprite ( 雪碧） NikeNike （耐克）（耐克）

Taiwan,China!