to Social Media

GordonMayer

CMWho?

Communica-tions35%

Executive Director, or other staff

32%

Board mem-ber/other vol-

unteer7%

Other26%

What do you do?

TurnoutAttendance at an event

Why we communicate

AwarenessUsually traces back to

moneyAdvocacy Best to engage audience

Where did that plan go?

How long is a strategy?

What are our goals?

Appeal to EmotionsProvide a positive

Experience for users

EducateProvide them withKnowledge to helpguide decisions

PersuadePriority Goal which will

lead to action or engagement

InformProvide specific

Information or data to lead to

immediate action

Who are our audiences?

Strategy: audience surveys

What are our messages?

Listening a la Beth

Listening

Audi Q7 Saint Beast Dashboard by jiazi on fickr

Talking about me?

Imagine your audience• Write down 10 phrases or

words someone might use to find you or your organization

• Now narrow those 10 phrases to 5

• Name 3-5 communities of interest or geography with medium to high interest in your services

Exercise!

Find you, your org, or your issue at one or more of these sites:

1. News.google.com

2. addictomatic.com

3. Socialmention.com

Homework

• Check your goals, audiences, messages with colleagues, supervisors

• Look for your issue, organization out there

• Build an iGoogle-type dashboard• Start reading blogs via RSS

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!