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archi-treasuresFinal Presentation

Varsha Sundar, Jeff Son, Vaibhav Manchanda, Wendy Wei, Marta Budzikowska

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Organization

Background

Key Findings &Recommen

dations

Deliverable

Report

The Aims of the Organization

An arts-based community development organization reducing social isolation.

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The Aims of the Organization

Organization Development

1996

Founded by Scotsman Neil Gaffney

1998Joyce Fernandes becomes Executive Director

2009Recurring annual deficits begin

2010Net assets go into the red

2011Move towards year-round programming begins

2012Could end the year with a sizeable deficit

The 2012 Deficit·

Was around $65,000 at the start of NovemberHas been cut to around $45,000 and is reducing further each day

o Revolution Brewery Fundraisero Annual Appeal archi-treasures is committed to raising the money required over the next couple of

months. There are NO PLANS TO SHUT DOWN

Current Situation

Staff40%

Consultants9%Office Expenses

10%

Marketing0%

Insurance2%

Fundraising4%

Program Expenses

34%

2011 Expenses (from P&L) Amount

Current Situation

Problem Definition

Strategic targeting of funding sources required

Running recurring annual deficit that’s creating barriers to a continued, stable

existence

Marketing impetus that generates interest from

potential donors, project partners and

local businesses needed

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Fundraising Barometer

3-Pronged Approach

Identify and Prioritize

Funding

Benchmark and Strategize

Marketing

Filter, Research, and Outline

Partnering

Benchmark FindingsMarketing

Choosing Benchmark Reports

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Benchmark FindingsMarketing

Nonprofits embracing social media

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Benchmark FindingsMarketing

Community Sizes Growing

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Benchmark FindingsMarketing

What role does social media play at a nonprofit?

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Benchmark FindingsMarketing

Direct Fundraising on Social Media – How effective is it?

Facebook Twitter Youtube LinkedIn0%

20%

40%

60%

80%

100%

120%

$10,001 & above

$1,001-$10,000

$1-$1,000

Not Fundraising

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Benchmark FindingsMarketing

Marketing over Direct Fundraising!

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Benchmark FindingsMarketing

How are non-profits increasing their support base?

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RecommendationsMarketing

FundraisersPrograms

Increase Attendance

Promote social media and increase followers

Increase website views and info access

Links to increase following on social media

Promotes e-newsletter and increases subscriber base

Promote printed materials and increase following

Integrate Social Media into your events, website and email communications

Deliverable Report

Marketing Implementation Manual

Deliverable Report

Potential Risks

Thank you!Questions?