Wei sampleppt

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archi-treasures Final Presentation 1 Varsha Sundar, Jeff Son, Vaibhav Manchanda, Wendy Wei, Marta Budzikowska

Transcript of Wei sampleppt

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archi-treasuresFinal Presentation

Varsha Sundar, Jeff Son, Vaibhav Manchanda, Wendy Wei, Marta Budzikowska

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Organization

Background

Key Findings &Recommen

dations

Deliverable

Report

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The Aims of the Organization

An arts-based community development organization reducing social isolation.

.

The Aims of the Organization

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Organization Development

1996

Founded by Scotsman Neil Gaffney

1998Joyce Fernandes becomes Executive Director

2009Recurring annual deficits begin

2010Net assets go into the red

2011Move towards year-round programming begins

2012Could end the year with a sizeable deficit

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The 2012 Deficit·

Was around $65,000 at the start of NovemberHas been cut to around $45,000 and is reducing further each day

o Revolution Brewery Fundraisero Annual Appeal archi-treasures is committed to raising the money required over the next couple of

months. There are NO PLANS TO SHUT DOWN

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Current Situation

Staff40%

Consultants9%Office Expenses

10%

Marketing0%

Insurance2%

Fundraising4%

Program Expenses

34%

2011 Expenses (from P&L) Amount

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Current Situation

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Problem Definition

Strategic targeting of funding sources required

Running recurring annual deficit that’s creating barriers to a continued, stable

existence

Marketing impetus that generates interest from

potential donors, project partners and

local businesses needed

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Fundraising Barometer

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3-Pronged Approach

Identify and Prioritize

Funding

Benchmark and Strategize

Marketing

Filter, Research, and Outline

Partnering

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Benchmark FindingsMarketing

Choosing Benchmark Reports

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Benchmark FindingsMarketing

Nonprofits embracing social media

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Benchmark FindingsMarketing

Community Sizes Growing

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Benchmark FindingsMarketing

What role does social media play at a nonprofit?

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Benchmark FindingsMarketing

Direct Fundraising on Social Media – How effective is it?

Facebook Twitter Youtube LinkedIn0%

20%

40%

60%

80%

100%

120%

$10,001 & above

$1,001-$10,000

$1-$1,000

Not Fundraising

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Benchmark FindingsMarketing

Marketing over Direct Fundraising!

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Benchmark FindingsMarketing

How are non-profits increasing their support base?

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RecommendationsMarketing

FundraisersPrograms

Increase Attendance

Promote social media and increase followers

Increase website views and info access

Links to increase following on social media

Promotes e-newsletter and increases subscriber base

Promote printed materials and increase following

Integrate Social Media into your events, website and email communications

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Deliverable Report

Marketing Implementation Manual

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Deliverable Report

Potential Risks

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Thank you!Questions?