Wei sampleppt
Transcript of Wei sampleppt
1
archi-treasuresFinal Presentation
Varsha Sundar, Jeff Son, Vaibhav Manchanda, Wendy Wei, Marta Budzikowska
2
Organization
Background
Key Findings &Recommen
dations
Deliverable
Report
The Aims of the Organization
An arts-based community development organization reducing social isolation.
.
The Aims of the Organization
Organization Development
1996
Founded by Scotsman Neil Gaffney
1998Joyce Fernandes becomes Executive Director
2009Recurring annual deficits begin
2010Net assets go into the red
2011Move towards year-round programming begins
2012Could end the year with a sizeable deficit
The 2012 Deficit·
Was around $65,000 at the start of NovemberHas been cut to around $45,000 and is reducing further each day
o Revolution Brewery Fundraisero Annual Appeal archi-treasures is committed to raising the money required over the next couple of
months. There are NO PLANS TO SHUT DOWN
Current Situation
Staff40%
Consultants9%Office Expenses
10%
Marketing0%
Insurance2%
Fundraising4%
Program Expenses
34%
2011 Expenses (from P&L) Amount
Current Situation
Problem Definition
Strategic targeting of funding sources required
Running recurring annual deficit that’s creating barriers to a continued, stable
existence
Marketing impetus that generates interest from
potential donors, project partners and
local businesses needed
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Fundraising Barometer
3-Pronged Approach
Identify and Prioritize
Funding
Benchmark and Strategize
Marketing
Filter, Research, and Outline
Partnering
Benchmark FindingsMarketing
Choosing Benchmark Reports
11
Benchmark FindingsMarketing
Nonprofits embracing social media
12
Benchmark FindingsMarketing
Community Sizes Growing
13
Benchmark FindingsMarketing
What role does social media play at a nonprofit?
14
Benchmark FindingsMarketing
Direct Fundraising on Social Media – How effective is it?
Facebook Twitter Youtube LinkedIn0%
20%
40%
60%
80%
100%
120%
$10,001 & above
$1,001-$10,000
$1-$1,000
Not Fundraising
15
Benchmark FindingsMarketing
Marketing over Direct Fundraising!
16
Benchmark FindingsMarketing
How are non-profits increasing their support base?
17
RecommendationsMarketing
FundraisersPrograms
Increase Attendance
Promote social media and increase followers
Increase website views and info access
Links to increase following on social media
Promotes e-newsletter and increases subscriber base
Promote printed materials and increase following
Integrate Social Media into your events, website and email communications
Deliverable Report
Marketing Implementation Manual
Deliverable Report
Potential Risks
Thank you!Questions?