Post on 11-Nov-2014
description
#WTstreams
Steve EarlDirector, Product MarketingWebtrends
Eric ButlerSr. Director of Emerging ProductsWebtrends
Eric PetersonSenior Partner & FounderWeb Analytics Demystified, Inc.
Welcome
The Future of Digital IntelligenceEric Peterson, Web Analytics Demystified, Inc
Introducing Webtrends StreamsSteve Earl, Director of Product Marketing
Unleashing the Power of StreamsEric Butler, Sr. Director of Emerging Products
Q&A
#WTstreams
I can count on one hand the number of times I have seen a solution that’s truly revolutionary, truly disruptive.
This is one of those times.
“
”Eric Peterson, Founder - Web Analytics Demystified
#WTstreams
Streamed to theecosystem
As-it-happens
Visitor-levelintelligence
#WTstreams
“Webtrends Streams has helped us bring our data to life in a way not previously possible. Through engaging visualizations, our staff are now able to appreciate the global scale of our business in real time and we’re excited about the customer facing opportunities this unlocks.”
David N. Williams, head of customer intelligence, ASOS
#WTstreams
Eric PetersonWeb Analytics Demystified
THE FUTURE OF DIGITAL INTELLIGENCE
Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com
Twitter @erictpeterson
WEB ANALYTICS DEMYSTIFIED
• The global leader in digital analytics consulting• Most experienced team in the industry• Over 70 marquee-class clients• Offerings from strategy to tactics, all delivered by
recognized leaders in their field• Visit www.webanalyticsdemystified.com
Twitter @erictpeterson
ONLY STREAMS RESELLER IN THE WORLD
• We are happy to announce that Web Analytics Demystified is the only Webtrends Streams reseller in the world
• You will see why we are excited about this partnership when Eric Butler shows you Webtrends new technology in about 20 minutes …
Twitter @erictpeterson
ANALYTICS, HISTORICALLY …
1. Business people ask for data2. Analysts translate those requests3. Data is gathered, parsed, and organized4. Spreadsheets are provided5. Repeat as needed …
Twitter @erictpeterson
ANALYTICS, HISTORICALLY …
Twitter @erictpeterson
ANALYTICS, HISTORICALLY …
Twitter @erictpeterson
THE PROBLEM?
1. Business people ask for data2. Analysts translate those requests3. Data is gathered, parsed, and organized4. Spreadsheets are provided5. Repeat as needed …
INEFFICIENT
Twitter @erictpeterson
THE PROBLEM?
1. Business people ask for data2. Analysts translate those requests3. Data is gathered, parsed, and organized4. Spreadsheets are provided5. Repeat as needed …
INEFFICIENTEXPENSIVE
Twitter @erictpeterson
THE PROBLEM?
1. Business people ask for data2. Analysts translate those requests3. Data is gathered, parsed, and organized4. Spreadsheets are provided5. Repeat as needed …
INEFFICIENTEXPENSIVEDOES NOT SCALE
Twitter @erictpeterson
Twitter @erictpeterson
Twitter @erictpeterson
Twitter @erictpeterson
DATA IS THE PROBLEM
• Data volumes are exploding• In 2011, the world created
1.8 ZB of information …
– This is equivalent to EVERY U.S.citizen tweeting 3 tweets perminute, nonstop, for 26K YEARS!
Twitter @erictpeterson
THE QUESTION …
• How do you apply the historical “request, report, repeat” model to 8 ZETABYTES of data?
• The answer? YOU DO NOT
– You need a “Plan B” …
Twitter @erictpeterson
“B” IS FOR “BIFURCATION”
Twitter @erictpeterson
BIFURCATION?
Twitter @erictpeterson
BIFURCATION?
Twitter @erictpeterson
THE RIGHT TOOL FOR THE JOB …
• My bifurcation thesis states that “Power users need powerful tools. Everyone else needs tools they can use to make business decisions without cumbersome process.”
– Fortunately the tools are evolving …
Twitter @erictpeterson
ANALYTICS TOOLS: 2000
Data “Analytics”
Twitter @erictpeterson
ANALYTICS TOOLS: 2005
Data Analytics Insights
Twitter @erictpeterson
ANALYTICS TOOLS: 2010
Real-Time Data Analytics Insights Predictiv
e
Twitter @erictpeterson
ANALYTICS TOOLS: 2015
Stream-Time
Real-Time Data Analytics Insights Predictiv
e Big Data
Twitter @erictpeterson
WHAT THIS MEANS TO YOU …
• If you are trying to use a single tool, you will fail• If you try to use too many tools, you will fail• Analytical competitors have developed clear
strategies for leveraging the right tool for the job across the Enterprise
Twitter @erictpeterson
THE FUTURE OF DIGITAL INTELLIGENCE
• I predict the future of Digital Intelligence will be characterized by truly widespread distribution of data assets across the Enterprise
• Leaders will move quickly to establish and enforce clear “right tools” governance; laggards will continue to fit a square peg into a round hole
Twitter @erictpeterson
ARE YOU A LEADER OR A LAGGARD?
• Do you have powerful analysis tools capable of complex data integration and robust segmentation?
Twitter @erictpeterson
ARE YOU A LEADER OR A LAGGARD?
• Do you have powerful analysis tools capable of complex data integration and robust segmentation?
• Do you have easy-to-use tools capable of answering basic business questions quickly and succinctly?
Twitter @erictpeterson
ARE YOU A LEADER OR A LAGGARD?
• Do you have powerful analysis tools capable of complex data integration and robust segmentation?
• Do you have easy-to-use tools capable of answering basic business questions quickly and succinctly?
• Does your organization know, clearly, what tools are to be used when, why, and by whom?
Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com
Eric T. PetersonSenior Partner and Founder, Web Analytics Demystified, Inc.eric@webanalyticsdemystified.com
Steve EarlIntroducing Webtrends Streams
Use Case #1
Use Case #3
Campaign
Campaign Monitoring during product release for Telco company
Customer Views Product on Website
Re-market to that customer
Declining Probability of Conversion
24-48 Hours Later
#WTstreams
Customer Views Product on Website
Re-market to that customer
Declining Probability of Conversion
Minutes Later
#WTstreams
Re-imagine Digital Marketing– Hygiene and Monitoring – Fraud Detection– Call Center Integration– Content Targeting– Product recommendations– Ad Networks and Promotions
#WTstreams
Eric ButlerUnleashing the Power of Streams
Product Demo
Imagine the Possibilities
Streamed to theecosystem
As-it-happens
Visitor-levelintelligence
#WTstreams
Webtrends Streams Workshop Thursday, Jan 31
Join us for this hands-on workshop on Webtrends Streams. We’ll take you through a deep dive into our revolutionary (patent pending) Streams technology and show you how to use it in your organization.
http://engage.webtrends.com/streams-workshop
www.webtrends.com/streams
#WTstreams
#WTstreams
Steve EarlDirector, Product MarketingWebtrends
Eric ButlerSr. Director of Emerging ProductsWebtrends
Eric PetersonSenior Partner & FounderWeb Analytics Demystified, Inc.
Email : eric@webanalyticsdemystified.comTwitter : @erictpeterson
Email : eric.butler@webtrends.comTwitter : @elbpdx
Email : steve.earl@webtrends.comTwitter : @earl_steve
#WTstreams