Webtrends_Streams.webcast_Dec.13.2012

#WTstreams

Steve EarlDirector, Product MarketingWebtrends

Eric ButlerSr. Director of Emerging ProductsWebtrends

Eric PetersonSenior Partner & FounderWeb Analytics Demystified, Inc.

Welcome

The Future of Digital IntelligenceEric Peterson, Web Analytics Demystified, Inc

Introducing Webtrends StreamsSteve Earl, Director of Product Marketing

Unleashing the Power of StreamsEric Butler, Sr. Director of Emerging Products

Q&A

#WTstreams

I can count on one hand the number of times I have seen a solution that’s truly revolutionary, truly disruptive.

This is one of those times.

“

”Eric Peterson, Founder - Web Analytics Demystified

#WTstreams

Streamed to theecosystem

As-it-happens

Visitor-levelintelligence

#WTstreams

“Webtrends Streams has helped us bring our data to life in a way not previously possible. Through engaging visualizations, our staff are now able to appreciate the global scale of our business in real time and we’re excited about the customer facing opportunities this unlocks.”

David N. Williams, head of customer intelligence, ASOS

#WTstreams

Eric PetersonWeb Analytics Demystified

THE FUTURE OF DIGITAL INTELLIGENCE

Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com

Twitter @erictpeterson

WEB ANALYTICS DEMYSTIFIED

• The global leader in digital analytics consulting• Most experienced team in the industry• Over 70 marquee-class clients• Offerings from strategy to tactics, all delivered by

recognized leaders in their field• Visit www.webanalyticsdemystified.com


ONLY STREAMS RESELLER IN THE WORLD

• We are happy to announce that Web Analytics Demystified is the only Webtrends Streams reseller in the world

• You will see why we are excited about this partnership when Eric Butler shows you Webtrends new technology in about 20 minutes …


ANALYTICS, HISTORICALLY …

1. Business people ask for data2. Analysts translate those requests3. Data is gathered, parsed, and organized4. Spreadsheets are provided5. Repeat as needed …


ANALYTICS, HISTORICALLY …


THE PROBLEM?


INEFFICIENT


THE PROBLEM?


INEFFICIENTEXPENSIVE


THE PROBLEM?


INEFFICIENTEXPENSIVEDOES NOT SCALE


DATA IS THE PROBLEM

• Data volumes are exploding• In 2011, the world created

1.8 ZB of information …

– This is equivalent to EVERY U.S.citizen tweeting 3 tweets perminute, nonstop, for 26K YEARS!


THE QUESTION …

• How do you apply the historical “request, report, repeat” model to 8 ZETABYTES of data?

• The answer? YOU DO NOT

– You need a “Plan B” …


“B” IS FOR “BIFURCATION”


BIFURCATION?


THE RIGHT TOOL FOR THE JOB …

• My bifurcation thesis states that “Power users need powerful tools. Everyone else needs tools they can use to make business decisions without cumbersome process.”

– Fortunately the tools are evolving …


ANALYTICS TOOLS: 2000

Data “Analytics”



Data Analytics Insights



Real-Time Data Analytics Insights Predictiv

e



Stream-Time

Real-Time Data Analytics Insights Predictiv

e Big Data


WHAT THIS MEANS TO YOU …

• If you are trying to use a single tool, you will fail• If you try to use too many tools, you will fail• Analytical competitors have developed clear

strategies for leveraging the right tool for the job across the Enterprise


THE FUTURE OF DIGITAL INTELLIGENCE

• I predict the future of Digital Intelligence will be characterized by truly widespread distribution of data assets across the Enterprise

• Leaders will move quickly to establish and enforce clear “right tools” governance; laggards will continue to fit a square peg into a round hole


ARE YOU A LEADER OR A LAGGARD?

• Do you have powerful analysis tools capable of complex data integration and robust segmentation?




• Do you have easy-to-use tools capable of answering basic business questions quickly and succinctly?




• Do you have easy-to-use tools capable of answering basic business questions quickly and succinctly?

• Does your organization know, clearly, what tools are to be used when, why, and by whom?

Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com

Eric T. PetersonSenior Partner and Founder, Web Analytics Demystified, [email protected]

Steve EarlIntroducing Webtrends Streams

Use Case #1

Use Case #3

Campaign

Campaign Monitoring during product release for Telco company

Customer Views Product on Website

Re-market to that customer

Declining Probability of Conversion

24-48 Hours Later

#WTstreams

Customer Views Product on Website

Re-market to that customer

Declining Probability of Conversion

Minutes Later

#WTstreams

Re-imagine Digital Marketing– Hygiene and Monitoring – Fraud Detection– Call Center Integration– Content Targeting– Product recommendations– Ad Networks and Promotions

#WTstreams

Eric ButlerUnleashing the Power of Streams

Product Demo

Imagine the Possibilities

Streamed to theecosystem

As-it-happens

Visitor-levelintelligence

#WTstreams

Webtrends Streams Workshop Thursday, Jan 31

Join us for this hands-on workshop on Webtrends Streams. We’ll take you through a deep dive into our revolutionary (patent pending) Streams technology and show you how to use it in your organization.

http://engage.webtrends.com/streams-workshop

www.webtrends.com/streams

#WTstreams

#WTstreams

Steve EarlDirector, Product MarketingWebtrends

Eric ButlerSr. Director of Emerging ProductsWebtrends

Eric PetersonSenior Partner & FounderWeb Analytics Demystified, Inc.

Email : [email protected] : @erictpeterson

Email : [email protected] : @elbpdx

Email : [email protected] : @earl_steve

#WTstreams

Webtrends_Streams.webcast_Dec.13.2012

Documents

Transcript of Webtrends_Streams.webcast_Dec.13.2012