Website AudienceRetargeting on Facebook

PRESENTED BY: JESSE JAMESON

Who Will Benefit From This Information?

ANYONE WITH A WEBSITE AND AN OFFER!

Social Media Marketing Professionals

WEBINAR OVERVIEWWEBSITE AUDIENCE RETARGETING ON FACEBOOK

Why Facebook?

HOW YOU CAN GET STARTED!

CREATIVE FACEBOOK RETARGETING STRATEGIES

WHAT IS RETARGETING? & HOW DOES IT WORK?

WHO IS DOING IT NOW? & WHYYOU NEED TO GET STARTED ASAP!

Made my first dollar online with private label products and Network Marketing

Began Marketing Online

Left my job to market online full-time.

Fulltime Internet Marketer

Generated Business Opportunity leads for 25 Different Network Marketing Companies.

Founded Falcon LeadsSocial Network for home business owners. 170K members.

CEO - BetterNetworker .com

$30K in 30 Days, The Ultimate Sales Funnel, The Copywriters Guild,etc.

CEO - Money Dynamics IncTraining courses that teach Social Media Marketing

Co-Founder Social Media Manager Pro

1999 2001 2003 2006 2010 2013

Jesse JamesonWho Am I?

Made my first dollar online with private label products and Network Marketing

Began Marketing Online

Left my job to market online full-time.

Fulltime Internet Marketer

Generated Business Opportunity leads for 25 Different Network Marketing Companies.

Founded Falcon LeadsLarge Social Network for home business owners. 170K Members.

CEO - BetterNetworker .com

$30K in 30 Days, The Ultimate Sales Funnel, The Copywriters Guild,etc.

CEO - Money Dynamics IncTraining courses that teach Social Media Marketing

Co-Founder Social Media Manager Pro

1999 2001 2003 2006 2010 2013

Jesse Jameson2008 Two Key Facebook Events

What is Retargeting?How Does It Work?

WHAT IS RETARGETING AND HOW DOES IT WORK?

What is Retargeting?How Does It Work?

Visits Your Website

What is Retargeting?How Does It Work?

Visits Your Website

What is Retargeting?How Does It Work?

Visits Your Website

Tracking Enabled

What is Retargeting?How Does It Work?

Visits Your Website

BehaviorObserved

Tracking Enabled

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

.86%Less than 1%

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

Visits Facebook

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

Visits Facebook

Sees Ad

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

Visits Facebook

Sees AdClicks Ad

Call-to-action

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

Visits Facebook

Sees AdClicks Ad

Call-to-actionDynamic

Re-engagement

What is Retargeting?How Does It Work?

Visits Your Website

Visitor Leaves Your Website

BehaviorObserved

Tracking Enabled

ImmediateRetargeting Possible

Visits Facebook

Sees AdClicks Ad

Call-to-actionDynamic

Re-engagementValue

Exchange

What is Retargeting?How Does It Work?

Next Up: Why Retarget On Facebook?

What is Retargeting?How Does It Work?

Next Up: Why Retarget On Facebook?

What is Retargeting?How Does It Work?

Next Up: Why Retarget On Facebook?

What is Retargeting?

How Does It Work?

Next Up: Why Retarget On Facebook?

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Why Facebook?

Jesse Jameson

The Greatest Social Experiment In Human History

1.39B Active

Monthly Users

72% of online adults

visit at least once a month

Average user is on for 21 min per day

87% of Class of 2014“still active”3.1M likes each minute

17 billion location tagged posts

4.7B items shared each day

10B Messages sent daily144M friend requests each day

Only 19.4% of Americans are unable

to access Facebook from work.

The Most Powerful Online Marketing Resource Available to ANYONE!

Facebook PsychometricsBehavior Based Dynamic Marketing

World Data DominationBid Data is Big Business

300 Petabytes of Data

X6

World Data DominationBid Data is Big Business

World Data DominationBid Data is Big Business

2009 Wired Magazine Article

World Data DominationBid Data is Big Business

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Lookalike AudiencesFind New Customers & Prospects based on your existing audience.

Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Facebook Lookalike Audiences

Lookalike AudiencesFind New Customers & Prospects based on your existing audience.

Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers

Facebook Audience Insights

Facebook Audience Insights

Facebook Audience Insights

Facebook Audience Insights

Facebook eCommerceBuying and Selling Goods & Services within Facebook

Lookalike AudiencesFind New Customers & Prospects based on your existing audience.

Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.

Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Facebook eCommerce Is Coming!

Facebook eCommerce Is Coming!

Facebook eCommerceBuying and Selling Goods & Services within Facebook

Lookalike AudiencesFind New Customers & Prospects based on your existing audience.

Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.

Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers

Why Retarget On Facebook?Behavior Based Dynamic Marketing

Who Is Doing It Now?And Why You Need To Get Started ASAP!

WHO IS DOING IT NOW? & WHYYOU NEED TO GET STARTED ASAP!

Who Is Doing It Now?And Why You Need To Get Started ASAP!

Who Is Doing It Now?And Why You Need To Get Started ASAP!

Who Is NOT Doing It?And Why You Need To Get Started ASAP!

Who Is NOT Doing It?And Why You Need To Get Started ASAP!

I search approximately 150 Local Business Websites

Austin Texas, Page 1 Google Search:

Austin Chiropractic = 0Austin Dental = 1Austin Plumber = 2Austin Electrician = 0Austin Travel = 0

Austin Martial Arts = 0Austin Pet Supplies = 1Austin Scuba shops = 0Austin Hair Salon = 1Austin Fitness = 1Austin Bike Shop = 0

Who Is NOT Doing It?And Why You Need To Get Started ASAP!

I search approximately 150 Local Business Websites

Austin Texas, Page 1 Google Search:

Austin Chiropractic = 0Austin Dental = 1Austin Plumber = 2Austin Electrician = 0Austin Travel = 0

Austin Martial Arts = 0Austin Pet Supplies = 1Austin Scuba shops = 0Austin Hair Salon = 1Austin Fitness = 1Austin Bike Shop = 0

6

Creative Facebook Retargeting Strategies

CREATIVE FACEBOOK RETARGETING STRATEGIES

Brand / Consumer Rapport

Brand Ambassador / Advocate

Retention / Increased Lifetime Customer Value

Value Exchange $$$$

Interest / Consideration

Awareness

How Can You Get Started!WEBSITE AUDIENCE RETARGETING ON FACEBOOK

HOW YOU CAN GET STARTED!

How Can You Get Started!WEBSITE AUDIENCE RETARGETING ON FACEBOOK

• If you understand the value of your time

• If you want to leverage my expertise

• If you want the fastest path to success with retargeting

• If you want to learn my exclusive “Audience Bucket Method”

• If you want to learn a variety of “Creative Ads” that get results

OR• If you want to learn to Provide Retargeting As a Service.

$98

$198Retargeting As A Service!

The 7 Module Step-by-Step Course

PLUS:

Bonus #1 - Retargeting Pro - Wordpress PluginBonus #2 - LIVE Group Q&A Hangout

Bonus Wordpress PluginStep 1 - Install Plugin

Step 2 - Create Campaign from Menu

Step 3 - Ad Redirect Link & Facebook Tracking Code

Bonus Q & A Google Hangout

Option #1 Option #2

https://socialmediamanagerpro.com/retarget-now