Social in SharePoint 2013 On-Premise: Optimize and Strategize

Beezy – Webinar 2

Maximo CastagnoProduct Lead at Beezy

A sociologist with more than 13 years experience observing how people use technology and designing products based on that knowledge.

About Beezy

Beezy is the preferred On-Premises Enterprise Social Network solution for SharePoint 2010 and SharePoint 2013

Jill Hannemann@JHCherryBlossom

Editor, Digital

Workplace Today

Director of

Advisory Services

10+ years in Knowledge Management

SharePoint expertise: information architecture, records management, content migration, document management

Culinary project: perfect pizza dough

About Me

4

Agenda

• Social and Engagement• Developing a Social Strategy• What is Beezy?• Beezy and SharePoint Demonstration

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About Portal Solutions

3

Times selected in Office Early Adopter Program

45Full-time employees, consultants, developers, business analysts, SME

11

11 years in business

250+ SharePoint and Office 365 Implementations

We deliver Digital Workplace Products and Solutions that help organizations share what they know and find what they need by connecting people, data, and content.

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Engaged employees are 37% more likely to stay with their employer.- Constellation Research

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Social Objectives

Conversations make connections

People are always available

Context enriches interactions

You always know what’s happening

Enterprise Social networks for employee communication has been rated higher than all previous forms. (Email, intranet, newsletters, distribution lists)

Quality of responses are higher when compared to email.Reduces meetings and more.

– Deloitte Study (TMT Predictions)

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IT decision makers said such social technologies make their jobs more enjoyable (66%), more productive (62%) and

"help them get work done faster" (57%). All in all, said Avanade, of those businesses

currently using social collaboration tools, 82% want to use more of them in the future.

Source: InformationWeek article on Avanade study http://ubm.io/17WDTQs

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Return on Investment

• Happy Employees = Employee Retention

• Increased Ideation & Finding Answers = Productivity Measured in Minutes

• Increase in Remote Working = Travel Savings

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Why Social Collaboration Fails

Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed.

While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome. 

-“Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose”http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818

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Roadmap: Defining the Mission

What are the goals? • Defining engagement and gaps for

productivity• What will it mean to change work habits?

What resources are required to achieve those goals?• Identify champions for the initiative• Business sponsor

How will you determine success or failure?

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Social Strategy for User Engagement

Align To Business Goals/ Requirements

Phase The Approach

Develop Achievable Timeline

Identify Key Processes, Policies & Standards

Determine What Will Be Measured

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Plan + Measure Success

• Sharing of Best Practices• Reducing Email

Proliferation (it won’t eliminate it)

• Faster Decision Making• Reduce Meetings• Increase Sharing• Knowledge Capture• Increase Employee

Retention

• Improve Business Processes

• Evolve Company Culture• Reduce Duplication of Work• Strategic Transformation• Improve Employee

Collaboration (cross group)• Executives Involvement• Open Transparent Working

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Social Features

• User Profiles – about a person• Newsfeed – transparency!• Follow

people and notification documents sites tags

• Trending tags – topics • Online work teams• Tasking• Document sharing

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SharePoint 2013

Social Strategy

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Social Adoption Lifecycle

Goals/Use Case

Culture

Adoption Experiment

Measurement

Phased Approach18

Phase 1

Focus on single team or business unit

Newsfeed available to 100% of team

50% of business unit profiles populated

Standards, guidance & policies distributed

Groups or community sites piloted

Likes available on communicated content

Leadership blogs piloted

Discussion boards piloted in select community sites

Phase 2

Next business unit or activity selected for onboarding

Newsfeed used frequently by Phase 1 group

50% of profiles of next business unit populated

Standards & policies adopted (Usage High)

Community sites championed

Phase 3

Expand audience in similar activity

Newsfeed updates considered cultural norm for on-boarded

groups

Close to 100% profiles populated for on-boarded business units

Standards & policies (Expected)

Qualitative measurement in satisfaction, communication,

corporate culture

Quantitative measurement on productivity, time saves, $ savings

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Ideal Timeline

May June

July

August

Sept.

Oct.

Nov.

Social Strategy Planning Complete

Key Profiles Populated

Leadership Blog Launched

Collaboration Sites Roll OutGroup Communication features Roll Out

User Profile Roll Out30% Profiles Populated

50% Profiles Populated

Launch PTO Leave Request Form and Workflow

Implement Records Retention

Implement Document Management Knowledge Base

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Social Strategy - Measurements

•Quantitative Number of completed user profiles Number of connections per user Cross posting of blogs,

subscriptions to RSS and other feeds

Participation (Communities, Newsfeeds, etc) New Active

Reduction in e-mail (generally, on specific topics, corporate noise)

Search metrics: fewer similar queries=right information faster

•Qualitative Range of adoption

(departments, topics) Does a new policy or idea get

adopted easier? Effective use on major

projects Reduction of internal

meetings

What is Beezy?

Beezy is a social layer natively built

in SharePoint

and connected to most popular

employee tools

Beezy – Webinar 23

Beezy connects

all these layers

Beezy – Webinar 24

Offering

advanced

social features

Beezy – Webinar 25

With an

unmatched

User

Experience

Beezy – Webinar 26

Always

available

from any

device

Beezy – Webinar 27

Fully

integrated

in your

existing

Intranet

Why companies need Beezy?

Because it’s about adoption!

Beezy – Webinar 30

You need the

extra mile

User Experience

Adopti

on

Beezy – Webinar 31

User Experience

Ad

op

tion

File sharing & sync

Beezy – Webinar 32

User Experience

Ad

op

tion

EnterpriseSocial

Collaboration

Interested in real numbers?

Beezy – Webinar 34

40,000 employees have

registered for Beezy

(“Circle”)

Every month 18,000

unique employees use

Beezy (“Circle”)

Adoption increasing +

26% over last months

Vodafone Case Study

Which are Beezy’s main differentiators?

Beezy – Webinar 36

Better User Experience

Lighter product  

Fully focusing on SharePoint

Market value

× Complex User Experience

× Complex integration

× Now focusing on SAP

VS

Beezy – Webinar 37

On premises solution

Natively built in

SharePoint 

Fully customizable

Market value

× Cloud

× No real SharePoint

integration

× No customization

VS

Let’s see it in action

Beezy – Webinar 39

A day in a Marketing Team

Thank you!

Learn more at www.beezy.net

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May 29: Webinar - SharePoint Online: How Do We Think About SharePoint Now?

June 3: Business Power Lunch – What is Office 365’s Impact to Business? In-Person event at J. Gilbert’s Steaks & Seafood, McLean, VA (act fast, limited space)

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