Twitter in EmailWays to Increase Social Engagement Now

AGENDA

• Why Twitter?

• Your secret weapon

• Get Started Today with these Use-Cases

• Q & A

YOUR HOSTS

Michael ScianoDirector, Client RelationshipsMichael@fancentric.fm

Twitter me this; Twitter me that.

• 645 Million + Users• Average # of Tweets a day: 58 Million• Active Users per month: 115 Million• 40% of Twitter Users follow, but don’t tweet.

Stats by StatisticBrain.com

Twitter Snapshot

Twitter is NOT Facebook• Twitter is an Interest network, not a Social network

• 36% of Twitter Users sign-up for Twitter to get news and follow interests.

• 1/3 of people under 30 get news from Social Media. Of that 1/3 – 11% get news from Twitter.

• 50% of Twitter users access it on a mobile device

Stats from Pew Research

The Twitter Feed Is…BUSY

CLUNKY

F A S T

The Challenges of Twitter

• Message Lifespan is short – average of 15 minutes

• Competing for time and eyes across social

• How to Amplify your brand ambassadors

• Gaining new Followers

• Increasing Conversion & ROI from Twitter

Social+

Email=

Engagement

EMAIL MARKETING SOLVES THE CHALLENGES

STRATEGIES FOR TWITTER IN EMAIL

• Product and Services Launch

• Promotional Newsletters

• Industry and Brand Events

• Breaking News

• Social Digests

• Internal Communications

PRODUCT LAUNCHES

Include:

• Reviews and Ratings

• Early Adopter Tweets

• Images/Videos of Use

• Social Referrals & WOM

WEEKLY

NEWSLETTER

Include:

• Recap of Top Tweets

• Fan Tweets or Comments

• Photos/Vines

• Press/Blog Mentions

INDUSTRY OR

BRAND EVENT

Include:

• Event FAQs, Reminders

• Photos from Attendees

• Top comments from Attendees

• Behind the scenes moments

• #Hashtag Digests

SOCIAL DIGESTS

TWITTER IN EMAIL RESULTS

• Lengthen the lifespan of your Tweets

• Amplify your brand ambassadors

• Increase Engagement and conversations

• Create 2nd and 3rd waves of engagement around tweets, hashtags, and conversations

Content (Ctrl)@ContentCtrlFacebook/content.ctrl

David DeVoreCEODavid@fancentric.fm