SET  YOUR  BRAND  ON  FIRE  WITH  CONTENT  MARKETING

Katie  Lance  &  Seth  Price

800-728-8391

Saturday, March 16, 13

Learn How to Ignite your Marketing Efforts with Content Your Audience Loves

#BrandOnFire

Katie  Lance,  CEO  of  Katie  Lance  Consulting  @katielanceSeth  Price,  Dir  Sales  &  Marketing,  Placester  @sethstuff

PLUS:  HOW  TO  USE  AN  EDITORIAL  CALENDAR

Hosts  -­‐

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Local  Real  Estate National  Real  Estate Local  and  community Personal  interests

Favorite  feature  of  a  listing  

Story  of  a  past  client  

Neighborhood  #1

Neighborhood  #2

Neighborhood  #3

Neighborhood  #4

Local  market  stats

Home  improvement  tips

Compare  home  prices

School  holiday  calendar

Local  sports

Economy  news   Downtown  holiday  dates

Favorite  pizza  joint

Local  v.  National Best  place  to  get  a  burger

Favorite  coffee  house

Link  from  state  association

Why  ___  is  a  great  place  to  live

Favorite  winery

Link  from  NAR Elementary  school  boundaries

Coolest  place  to  get  away

Link  from  Inman Story  of  a  relocation  client

Best  park  for  kids  or  dogs

Link  from  WSJ Story  of  giving  back Favorite  boutique

Link  from  NY  Times Link  from  Patch.com Family  friendly  places

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MY  "GO  TO"  APPS  FOR  CREATING  CONTENT

• Photography:  Instagram,  Camera+,  Snapseed,  PicFrame,  Over

• Video:  Ptch,  Videolicious,  Tout,  Vine

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• Favorite  apps  for  curating  content:  Zite,  PulseNews,  Google  Currents,  Houzz,  Urban  Spoon  and  Yelp

• Send  content  to  Evernote  or  Instapaper  to  post  later  

• Must  do:  set  up  Google  Alerts  for  your  cities• Use  a  scheduling  tool:  HootSuite,  Sprout  Social

A  FEW  IMPORTANT  THINGS...

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Contact  Katie:    Facebook.com/KatieLanceConsulting    @katielance

800-728-8391

THANKS  FOR  JOINING  US!

Contact  Seth:    @sethstuff    @placester

Saturday, March 16, 13