[Webinar] Set Your Brand on Fire with Content Marketing
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Transcript of [Webinar] Set Your Brand on Fire with Content Marketing
SET YOUR BRAND ON FIRE WITH CONTENT MARKETING
Katie Lance & Seth Price
800-728-8391
Saturday, March 16, 13
Learn How to Ignite your Marketing Efforts with Content Your Audience Loves
#BrandOnFire
Katie Lance, CEO of Katie Lance Consulting @katielanceSeth Price, Dir Sales & Marketing, Placester @sethstuff
PLUS: HOW TO USE AN EDITORIAL CALENDAR
Hosts -‐
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Local Real Estate National Real Estate Local and community Personal interests
Favorite feature of a listing
Story of a past client
Neighborhood #1
Neighborhood #2
Neighborhood #3
Neighborhood #4
Local market stats
Home improvement tips
Compare home prices
School holiday calendar
Local sports
Economy news Downtown holiday dates
Favorite pizza joint
Local v. National Best place to get a burger
Favorite coffee house
Link from state association
Why ___ is a great place to live
Favorite winery
Link from NAR Elementary school boundaries
Coolest place to get away
Link from Inman Story of a relocation client
Best park for kids or dogs
Link from WSJ Story of giving back Favorite boutique
Link from NY Times Link from Patch.com Family friendly places
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MY "GO TO" APPS FOR CREATING CONTENT
• Photography: Instagram, Camera+, Snapseed, PicFrame, Over
• Video: Ptch, Videolicious, Tout, Vine
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• Favorite apps for curating content: Zite, PulseNews, Google Currents, Houzz, Urban Spoon and Yelp
• Send content to Evernote or Instapaper to post later
• Must do: set up Google Alerts for your cities• Use a scheduling tool: HootSuite, Sprout Social
A FEW IMPORTANT THINGS...
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Contact Katie: Facebook.com/KatieLanceConsulting @katielance
800-728-8391
THANKS FOR JOINING US!
Contact Seth: @sethstuff @placester
Saturday, March 16, 13