Post on 07-Jan-2017
August 24th, 2016
#wpewebinar
Ask Questions as We Go
Please use the “Questions”pane throughout the webinar
Slides and recording will be made available shortly after the webinar
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What you’ll learn:
❖ Plugins for on-page SEO optimization❖ Hacks for: using structured data, optimizing
images, responsive sites, and affiliate marketing
❖ How to monitor for issues and optimization opportunities
❖ Why page speed matters and how to improve❖ Tips to preserve SEO value during redesigns
and site migrations #wpewebinar
Introducing the Experts
#wpewebinar
Jon Henshaw Co-founder & PresidentRaven Internet Marketing Tools@RavenJon@RavenTools
❖ Used to be a psychotherapist
❖ Won state championship in water polo
❖ Was hit by a car and survived
❖ Lived in the dark ages before the Internet
David Vogelpohl VP Web StrategyWP Engine@davidvmc@wpengine
❖ First WordPress post was about Panama invading Europe & it was true
❖ Grew up a few miles from where Matt Mullenweg grew up
❖ Can make a custom URL shortener with WordPress in <15 minutes
Bonding in Times Square
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On-Page SEO for WordPress SitesSpeed and coding optimizations that can help you rank above your
competition
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Jon Henshaw@RavenJon
Yoast SEO Plugin
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● Titles● META
Descriptions● Open Graph● XML Sitemaps
Themes
#wpewebinar
The fully search engine optimized pre-fab theme is a
unicorn
Themes
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The only way to guarantee a fully optimized site is to create the theme
yourself*
*or to hack up a pre-fab theme and skip the theme updates
Themes
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I personally useand recommendZurb Foundation
raven.link/foundation
Themes
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FoundationPress WordPress Starter
Theme
raven.link/fpress
Coding
SEO Coding Tips
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Semantic HTML
Use semantic HTML elements to
communicate context to search
engines
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Semantic HTML
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Ad
Navigation
CSS & Speed
Make less calls by including CSS in the HEAD area
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JS & Speed
Put ALL of your JavaScript at
the end of the page except for
GTM
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Code Insert Plugin
Easiest way to insert CSS and JS without altering templates
Header Footer pluginraven.link/headfoot
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Structured Data
Add Schema.org structured data using JSON-LD to explicitly
communicate meaning to search
engines and enhance search results.
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Structured Data
I recommend1. Content Type (Article, BlogPost)2. Breadcrumbs
Schema.org JSON-LD Tools and Plugins
raven.link/schema#wpewebinar
Accelerated Mobile Pages (AMP)
AMP strips out all of the unnecessary code and delivers
content almost instantly to mobile devices
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Accelerated Mobile Pages (AMP)
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Normal AMP
Accelerated Mobile Pages (AMP)
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Google SERP Google Hosted
Accelerated Mobile Pages (AMP)
WordPress plugin by Automattic
does all of the heavy liftingraven.link/amp
#wpewebinar
Image Optimization
Optimizing images can greatly increase the
speed of a site
#wpewebinar
Image Optimization
Compress images using ImageOptim
for Mac or a Windows
equivalent#wpewebinar
Image Optimization
EWWW Image Optimizer plugin for
WordPress automatically
compresses your images
raven.link/imgoptwp#wpewebinar
Use SRCSET to display alternate images that are optimized for different screens
and devices
Image Optimization
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Image Optimization
Each image in the SRCSET can have ascreen width and/or resolution specified
<img src="/img/screens.png" srcset="/img/screens.png 360w 1x,
/img/screens2x.png 360w 2x" alt="Site Auditor">
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You can also display completely different images for a better UX on different
screen sizes
Image Optimization
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Image Optimization
SRCSET Responsive Images for WordPress plugin
raven.link/srcsetwp
#wpewebinar
Monitoring
No matter what you do, there will be things you’ve missed and parts of your site that will
break
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Monitoring
Use Google Search Console (aka Webmaster Tools) to monitor for page and indexing
errors
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Monitoring
Use a site auditing tool to find the problems and automatically monitor for new ones
#wpewebinar
● Broken Links● Broken Images● Missing Attributes● Non-optimized Titles and
META● Speed Issues● 20+ other checks
11 Must-Follow SEO Migration TipsHow to not mess up SEO when changing a website
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David Vogelpohl@davidvmc
1. Know when you need an SEO migration plan
Deploying sub domainsNew domain namesChanging sitemaps
Changing serversCMS MigrationsChanging hosts
Redesigns
2. Set your DNS “time-to-live” to ~0
3. Have a rollback plan
4. Hide the version of the site you don’t want Google to see
Password protect
No-indexRobots.txt
5. Unhide new site when it’s time to launch.. seriously
6. Do a full SEO review of the new site
Make sure your new site has had a full SEO
review
7. Migrate meta titles/descriptions & alt tags
Everyone wants to make their old site better, but the old site is the one that
ranks!
8. Changing your URL structure, don’t.
“Unless you don’t have to change your URL
structure”- Sane People
9. If you have to change, try to use a wildcard 301
#wpewebinar @davidmc
If you can’t use wildcards, get ready for pain
“The most annoying job on the Internet”
10. Page-by-page redirect mapping
Page Audit Google Sheet wpeng.in/301auditMeta Title
(Page Name)Meta
Description H1 URLTop
Traffic Source
Pageviews (last 30 days) Kill Page Keep
PageRedirect Page to:
Redirect H1
Redirect Title
Redirect Description
Sample: Old Product Page
About our old product.
Old Product /old-product Internal 10,000 x /new-product-
name
Sample: Home Page
This is the home page.
Home Page / Google 100,000 x
11. What pages even matter to redirect?
#wpewebinar @davidmc
Top landing pages from Google Organicwpeng.in/organic-landing-pages
Top landing pages from all sourceswpeng.in/all-landing-pages
1. Know when you need a plan2. Set your DNS “time-to-live” to ~03. Have a rollback plan4. Hide staging / old versions of sites5. Unhide new site to launch6. Do a full SEO review of the new site7. Migrate meta titles/descriptions & alt tag8. Changing your URL structure, don’t.9. If you have to change, try to use a wildcard 30110.Page-by-page redirect mapping11.What pages even matter to redirect?
11 Must-Follow SEO Migration Tips
#wpewebinar @davidmc
Q&A
Use the “Questions” pane
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