Post on 10-Nov-2014
description
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Print + Mobile:Understanding
QR Codes
Print + Mobile:Understanding
QR Codes
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Who Am IWho Am I
@JasonPinto
CMO,
interlinkONE
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Who is interlinkONEWho is interlinkONE
• Marketing Software• Wilmington, MA• http://interlinkONE.co
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http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes Have Emotions?QR Codes Have Emotions?
http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Why Do They Matter?Why Do They Matter?
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Who Needs Them?Who Needs Them?
Anything That is Printed.
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Meet the QR CodeMeet the QR Code
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR = “Quick Response”QR = “Quick Response”
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Applications for ScanningApplications for Scanning
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Year of Birth = 1994Year of Birth = 1994
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Creation Process is SimpleCreation Process is Simple
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Design Design OptionsOptions
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Simple vs. ComplexSimple vs. Complex
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Not Every Pixel is NeededNot Every Pixel is Needed
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Insert A LogoInsert A Logo
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Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
http://ilnk.me/QRPattern
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Important! Include Padding
Important! Include Padding
Do Not Follow This Example!
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Super-Sizedfor Buildings& Billboards
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Business Card SizeBusiness Card Size
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Soften Hard Edges w/ Round Corners
Soften Hard Edges w/ Round Corners
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Use Colors to Match Your Theme
Use Colors to Match Your Theme
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Best Practices Best Practices for Using QR for Using QR Codes to Make Codes to Make Print InteractivePrint Interactive
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Shorten the URL!Shorten the URL!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Cut Down on the Egg NogCut Down on the Egg Nog
http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobilize Your Content!Mobilize Your Content!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobile NetworkingMobile Networking
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Examples Examples for a Bit of for a Bit of InspirationInspiration
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QR Codes Make Gardens Grow
QR Codes Make Gardens Grow
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Interactive Print Leads to Tips
Interactive Print Leads to Tips
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
•Rochester Jazz Festival•QR Codes on Posters•Mobile-Optimized Festival Guide
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes to VOCQR Codes to VOC
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes on Direct MailQR Codes on Direct Mail
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes for FeedbackQR Codes for Feedback
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes for Social TrafficQR Codes for Social Traffic
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes on a BlogQR Codes on a Blog
Yes, epic posts do get printed.
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Want to Stay in Touch?Want to Stay in Touch?
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
How Can interlinkONE Help?How Can interlinkONE Help?
• QReateAndTrack.com
• iFlyMobi.com
• MyMobileMadeEasy.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Thank You!Thank You!
• @JasonPinto• @interlinkONE• @QReateAndTrack• @iFlyMobi