The future of print: think like a hacker

Jon BaileyMembership Co-Chairman Dscoop EMEASales Director and Partner, ProCo (Sheffield, U.K.)

Peter van TeeselingDirector Dscoop EMEAIndependent crossmedia specialist

Schedule

Innovation or process optimization?#printhackingCase studiesHow toQ&A

What you will learn

How to think like a hacker

How to implement #printhacking at your company

Evolution of the printing process

Innovation or process optimization?

Faster presses

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Higher quality

PDF, JDF, color management etc

Customer not involved

Collaboration means outsourcing

Leads to isolation

Real innovation?

Leads to co-creation

Sustained collaboration leads to growth

$ 110,000 net contribution

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#printhacking?

User: what can this device do for me?

Hacker: what can I make this device do for me?

#printhacking

Technical: operator, color, substrates, finishing etc.

Business: sales, design, interaction, application

50K members generating $ 780,000 in value

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How to ...

Identify hackers inside your company?

80% cost savings per representative

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Identify hackers outside your company?

Change your sales attitude and process?

20% cost savings

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Q&A

?

As for printers, the secret is

to stop thinking about paper

as the product. It’s not.

“ “Click here to learn more

Jon BaileyMembership Co-Chairman Dscoop EMEASales Director and Partner, ProCo (Sheffield, U.K.)

Peter van TeeselingDirector Dscoop EMEAIndependent crossmedia specialist