Web Technology Tools for Web Technology Tools for Your Outreach ProgramYour Outreach Program

An Introduction to New PossibilitiesAn Introduction to New Possibilities

Naomi Hirsch, Ed.M.Naomi Hirsch, Ed.M.

http://ehsc.oregonstate.edu

OverviewOverview

• Outreach Outreach -Traditional vs New Technology-Traditional vs New Technology

• Review Popular Web ToolsReview Popular Web Tools• What is it?• How can I use it for outreach?• Benefits• Challenges

• Share Ideas and Experiences using these tools for both internal communication and outreach to the public

Traditional OutreachTraditional Outreach

• Public must visit the site for information.

No automated notification of new content.

Information is not posted on other sites.

Public cannot comment on the information.

• Promote activities and workshops via posters, newsletters, handouts, e-mails, and

relevant calendars.

No use of social network tools.

Only written form - no audio or video used.

Slides presentations are not shared and delivered via the web.

• Keep a database of contacts for promotion and recruitment.

Attracting new audiences is challenging.

What tool will be most effective?What tool will be most effective?

Selected Tools for OutreachSelected Tools for Outreach1. RSS feeds and Subscriptions

2. Podcasts and Audio (iTunes)

3. Blogs (Wordpress)

4. On-line Video (YouTube)

5. Presentation Sharing (SlideShare)

6. Collaborative Writing and Planning (GoogleDocs, Wikis)

7. Social Networks (Facebook)

8. On-line Communication (Skype, Adobe Acrobat Connect)

9. Virtual Worlds (Second Life)

1. RSS Feeds and Subscriptions1. RSS Feeds and Subscriptions

• Format for delivering web site updates

• Efficiency - Stay informed easily.

2.2. Podcasts and AudioPodcasts and Audio

A series of audio or video digital-media files which is distributed over the Internet by syndicated download, through web feeds, to portable media players and personal computers.

iTunesiTunes

3. Blogs3. Blogs

• Quick and easy set-up

• Program promotion - Blog network

• Share expertise and get comments from the public

• Built in statistics include incoming links and clicks

• Individual author or group ownership

• Privacy option

Building Community with BlogsBuilding Community with Blogs

• Blogosphere - interconnected and socially

networked

• Tags are key words that help people find your

blog and bring common interests together.

• Science blogs have separate communities. Examples: The DNA Network, ScienceBlogs,

ResearchBlogging

http://curesearchnccf.blogspot.com/

http://doctordavidsblog.blogspot.com/

http://podelation.wordpress.com

http://researchblogging.org/

4. On-line Video4. On-line Video

• Free and easy to upload

• Sharing capability - copy code and add to social networks, blogs, or web site

• Reaches many people

• Be sure the video is clear and doesn’t create miscommunication.

5. Presentation Sharing5. Presentation Sharing

• Easy upload• Promotion - exposure and reach new

audiences• Use coding to put presentation on your

site, blog, social network, etc.

• Get ideas

http://www.slideshare.net/

6. Collaborative Writing / Planning6. Collaborative Writing / Planning

Google Docs enables multiple users in different locations to collaborate simultaneously on the same project.

Examples: Writing grant proposals or writing curriculum.

A wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content.

Examples: Events, local group information

http://podcamp.pbwiki.com/

http://www.scienceonline09.com/

7. Social Networks7. Social Networks

Connection

Promotion

Outreach and Communication Tools

http://ehoutreach.ning.com/

8. On-line Communication8. On-line Communication

• Conference calls and interviews using Skype. Record for podcasts or on-demand access.

• High impact web conferencing - Adobe Acrobat Connect Pro (costs money)

9. Virtual Worlds9. Virtual Worlds

“A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars.”

~Wikipedia

Science education is popular and growing in Second Life.

Latest information at Second Life Education Wiki

Science and Research in Second Life

3 minute video

Making a DifferenceMaking a Difference Using New TechnologyUsing New Technology

• EfficientEfficient

• Global - information goes beyond borders and attracts

new audiences

• Builds partnerships and relationships

• Engaging - builds community support

• Supports professional learning communities by

enabling educators to collaborate and share best practices

• Enhances internal communication

• Opportunity to be creative and unique