WEB DESIGN RULES FOR B2B UX

@monapatel#convcon

WHAT IS USER EXPERIENCE?

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1st impression

engage

relate

connect

close*

branding, visuals

navigation, content

interaction, flow

content

conversion

*or, stay on her mind so that she’ll call if she’s more open to a relationship

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WHAT MATTERS IN B2B?

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WE’RE STILL TALKING TO PEOPLE.

SO IS IT REALLY ANY DIFFERENT? @monapatel

#convcon

WHO ARE THEY?

WHAT EXCITES THEM?

WHAT DRIVES THEM?

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CASE STUDY 1small business project management tool

before

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CASE STUDY 1

after@monapatel

#convcon

CASE STUDY 1

after@monapatel

#convcon

first impressions count.simplicity is not overrated.emotions matter.

1. Build trust2. Simplify lives3. Trust your

designers

CASE STUDY 2

before

fraud investigation program

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CASE STUDY 2

before

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CASE STUDY 2

after

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CASE STUDY 2

after

@monapatel#convcon

first impressions count.simplicity is not overrated.design matters.

1. Desinging for everyone = designing for no one2. To be different, design differently3. Attention is a commodity; use wisely4. White space is not wasted space5. Easy means easy

CASE STUDY 3

before

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CASE STUDY 3

after

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first impressions count.simplicity is not overrated.emotion matters.

1. Don’t always listen to users say

2. Tap into deep emotions

As promised, some B2B rules:

• use smart images• use charts. be easy.• be thorough. 360°• have a content strategy• let customers be your

advocate

As promised, some B2B rules:

assume they aren’t cookie-cutterassume they compareeasy to findeasy to shareeasy to contact

HEY B2B, REMEMBER, IT’S A DATE.

ENGAGE.

@monapatel#convcon

any questions?@monapatel

#convcon