Post on 19-Jun-2015
description
Have you thought about the difference between
online and offline marketing
Online Marketing: Whats your Strategy?
Marketing Offline
Offline we take the brand and business to the client
Its all about ‘Brand Awareness’ and making sure your client… the client feels “I need this to be a better person”.
•What is it we do?•Who is the target market?•How do we target?•When is the right time to market?•What is our sales message?
We would be right to think this…however
Marketing
Its Business to Client …isn't it?
Online Changes the Rules of Marketing
You are Now Marketing
Client to Business!
Online MarketingOnline We Take the Website
to the Client“If someone is typing a search into google, they
already know what they want”…we have to figure out the questions they are asking to give them
the answers we want.•What is the question (search)?•Create as many answers as possible•Does our website answer these questions?•Understand that your sales pitch is based on the questions typed into the search engine
Don’t Panic!
People are still people…
“I Buy……
Therefore I Am Equal”
People are still buying!!
The rules of engagement have changed a little.
Have you had a site built….but your still not getting the visitor levels you expected.
Now think about the questions and think about your key phrases long tail phrases and buying phrases.
Understand the question in advance and you can provide the answer in advance.
If someone is typing a search into a tablet, PC or Mobile Device….they have already made a buying decision.
Your Website is all about creating answers, pages of answers to the questions users are asking.
Online marketing is all about knowing what the question is so you can provide the answer.
Understand your client!
Right!...you have a product…
Now do some keyword research.
Keywords are the Key Phrases, Long Tail Phrases or Buying Phrases people are typing into Google as we speak.
Confused…don’t be. These are the same questions we were talking about earlier.
Key Phrases are Questions…..Got It?
So What Next!
Take these questions/ key phrases/buying phrases/ long tail phrases and build your website around them. You build from the question up.
Visitors love pictures Google loves text
Don’t build a website to sell tennis balls and go on to tell the client all about how wonderful you and your team are. Tell the client how wonderful the tennis ball is.
Your site should include:
Delivery locationsShop locationsQuantity for purchase Colour variationsMaterials usedBrands stocked
Take the above bullets and turn them into questions. These will be your Key Phrases/ Buying Phrases and Long tail Phrases. So think about how visitors will type it into Google!
I now understand what the question is
now where do put it?.250 plus word paragraph rich in Key Phrases/ Buying Phrases/ Long Tail Phrases on each page of your site including homepage
H Tags
Meta Tags
Label pictures
Blogs/ News/ Articles
Social Media Platforms
Finally remember N) duplicate text, all original source
Now back up all the hard work with SEO and review your google analytics. You will be
amazed with the results.
Its called Increased Visibility!
Now YOUR site will be answering
the questions being typed into google…Great