Presentation by Richard NachtFounder & CEOBlogging Systems Group

Web 2.0 & Social Media Trends:Focus on Blogging

Agenda

Overview of blogs

Demonstration of blog and content creation

Q & A

Available post session (11:30 – 12:30)

In a recent study of 1000 online users...

100% use email 63% use blogs 36% use podcasting 28% subscribe to RSS feeds

Trends

1. Consumer skepticism and resistance to advertising

2. Increasingly the consumer is in control (Consumer Generated Content)

3. Internet is fragmenting delivery of media, advertising and marketing

Blogging

Dell Hell

Even Kryptonite no match for CGM

Blogging in the news

Merriam-Webster’s word of the year in 2004 Defined as: “a Web site that contains an online

personal journal with reflections, comments, and often hyperlinks provided by the writer”

Fortune Magazine (2005) Number 1 in it’s “10 Tech Trends to Watch For”

Making Waves in the Business World “Blogs will change your business”

Cover of Business Week in May 2005

How popular is blogging?

"New blog creation continues

to grow. We currently trackover 100,000 new weblogscreated every day, whichmeans that on average, twonew weblogs are createdevery second of every day.“

David Sifry, CEO, Technorati.com

What makes a blog a blog?

Entries arranged chronologically, usually reverse

Frequent updates A real-person (author) – human voice Focused on one subject or theme Subscribe via RSS Interaction (comments & trackbacks)

from readers

Anatomy of a blog Blog Title Post Title Post Date (reverse

chronological) Blog Post Body Comments Permalink Trackbacks Categories Archives/Recent Posts

Why are blogs so popular?

Talk, discuss, share, connect, create, express

Create and maintain relationships Have a dialogue with like-minded

people Turn a one-way street into a multi-way

ecosystem Sponsor communities of interest as the

resident expert Easy to create, use and update

If you can email, you can post

Communications evolution

Blogging best practices Focus on your core interest area to establish yourself as

an expert.

Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the first time, you’ll have more then one post to share with them. If your blog is rich with information, most likely people will continue to read it.

Figure out who the A-list bloggers are in your niche and participate on their blog using comments and trackbacks. Links to your blog, outside your blog and within in your blog are all important to search engines.

Continue to write on target content

Blogging single best practice!

Write with others. Participate in a multiple blogger platform or social networking site Better for SEO Reduces time commitment (more

authors, less any one has to write) Creates a more compelling, interesting,

“sticky” site

Popular blog platforms

Blogger: a free blogging platform by Google - www.blogger.com

Movable Type: paid blogging tool by SixApart - www.movabletype.org

Typepad: paid blogging tool by SixApart – www.typepad.com

Wordpress.org/.com: Free. Easy to upload, customize and upgrade

Blogging Systems Group: Multi-blog social networking platform – www.bloggingsystems.com

RSS

RSS - Really Simple Syndication Right Spam Solution Also called feeds, news feeds, web feeds The plumbing of the new Internet (aka Web

2.0) Delivers news and content directly to you, in

real time, under your full control A “perpetual conversation” with the

publisher

How RSS worksElements involved: RSS reader/aggregator RSS feed on blog or website

Process: User subscribes to RSS feed RSS reader’s monitor feed for updates When new content is available, RSS

readers pulls it down to computer and notifies user

Benefits to Publishers

RSS is dynamic Distributes content to readers Bypass spam filters, firewalls Can be additional channel to touch readers Saves time

Podcasting

iPod + Broadcasting = “Podcasting”

Over one million video podcasts downloaded within the first ten days.

-Apple

What is podcasting? Podcasting is audio programming

distributed through the internet (RSS) and played on a computer or any portable digital player Less than 3 years old Asynchronous, time-shifted (not real-time;

prerecorded) MP3 is the most common format Can be music, spoken word, or a combination of

both Over 10,000 Podcasts currently in existence

Why podcasting? Ability to talk directly to a niche, disparate

audience motivated to opt in Gather an audience over time via on-

demand content No geographical boundaries Time-shifted consumption capabilities Alternative, supplemental means for

traditional content Sole means for original content

NPR

Wall Street Journal

Companies launching podcasts Purina CBS NPR Sirius Rush Limbaugh ESPN ABC News NBC News TV Guide Sundance General Motors

Yahoo Newsweek Forbes Washington Post Denver Post Seattle Post San Francisco

Chronicle Disney Warner Bros. Pictures Ford BBC

Podcasting best practices Know your audience / target market

Be organized, have an outline to keep the show on topic

Edit show for content, quality and length

Deliver valuable, informative, engaging and entertaining content to your listeners that they can't get from any other media

Ensure good quality audio by using proper recording hardware and software

Provide show notes for listeners to review content of the show before and while they listen to the podcast

Start your conversation today!Richard Nacht Phone: (609) 203-3300

Email: richard@bloggingsystems.com