Developed in conjunction with NyenrodeBusiness Universiteit, the programme helpsyou understand the opportunities andchallenges facing private label today. Classesinclude private label strategy, manufacturer-retailer relations, product development,marketing trends, digital retailing andconsumer behaviour. Special workshopsinclude scenario planning. Faculty is drawnfrom the university as well as the industry andclasses combine case studies and interactiveeducational techniques with traditionalclassroom lectures. It is a unique experience.Class size is limited so make your registrationplans as soon as possible.

Brian SharoffPresidentPLMA

25-27 October 2016Nyenrode Business UniversiteitAmsterdam

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We teach private label success

PROF. KITTY KOELEMEIJERCenter for Marketing and Supply Chain Management

Nyenrode Business Universiteit

PROF. ARJAN VAN WEELENEVI Chair,

Eindhoven Universityof Technology

KOEN DE JONGManaging Partner, IPLC

TOM STEPHENSPresident

Brand Strategy Consultants

ARJAN BOTHFounder & CEO

Retailer Connections

PAUL VAN DER RAADManaging Director/CEOVital Petfood Group A/S

BRIAN SHAROFFPresidentPLMA

This Years’ Faculty

Classes-at-a-Glance

n Private Label Strategyn Product Developmentn Retail-Manufacturer Relationsn Supply Chain Management n Marketing Trends n Consumer Behaviourn Digital Retailingn Scenario Based Strategy

25-27 October 2016Nyenrode Business UniversiteitAmsterdam

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Private Label Manufacturers Association - International CouncilStrawinskylaan 671, 1077 XX Amsterdam, The Netherlands • Telephone: (31) 20 5753032 Fax: (31) 20 5753093 email: education@plma.nl

25-27 October 2016•Nyenrode Business Universiteit•Amsterdam

Registration Information

Registration to attend PLMA’s ExecutiveEducation Programme is open to PLMAmember companies, retailers and guests.Tuition for members and retailers is E2250 forthe first participant and E1850 for additionalparticipants from the same company. Tuitionfor non-member companies is E2650. Allclasses will be conducted in English. To registeror for more information, contact PLMA.

University and Hotel Information

All classes are held at the beautiful campus of NyenrodeBusiness Universiteit, which is located outside Amsterdam.Nyenrode is one of the pioneers in European businesseducation and its management faculty is well known forsupply chain and logistics.

Host hotel for the programme is the Hotel Breukelen, locatednear the university. Hotel reservation information will be sentto registrants upon enrollment.

Who Should Attend

PLMA’s Executive Education Programme wascreated to fit the needs of manufacturers,retailers, wholesalers and brokers. Classes areaimed at management, sales, marketing, andcategory decision-makers. It is perfect for thosewho are involved in store brands for the firsttime or those who want a more thoroughunderstanding of the latest trends anddevelopments.