We

TASTESPROUTED 2013

MILAN | ATHENS | PRAGUE

2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation

PAVLOS GEORGIADIS!Berlin, 25 & 26 February 2015

Our idea responds to the need to:

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• support small & medium scale farmers • promote healthy & sustainable diets • create short & transparent supply chains

We

TASTESPROUTED 2013

Our approach:

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• Connecting Producers with Consumers

• From Farm to Fork

• Tailor-made Consultancy

• Product & Service Development

• Market Education

Holistic view in Supply Chain Management

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

Villa Catalfamo | Cefalú, Sicily

© We Deliver Taste

An innovative platform for crowdsourcing quality

Mediterranean food, directly

connecting producers with consumers

through an online Peer-To-Peer supply chain.

We

TASTESPROUTED 2013

The next step…

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]

ProducerResponsible | Ethical Socially Networked

ConsumerInterested | Conscious

Socially Networked

How it works

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We

TASTESPROUTED 2013

]

Trusted | Motivated Socially Networked

ProducerResponsible | Ethical Socially Networked

ConsumerInterested | Conscious

Socially Networked

Food Angel

We

TASTESPROUTED 2013

© We Deliver Taste

]

ProducerResponsible | Ethical Socially Networked

Food AngelTrusted | Motivated Socially Networked

ConsumerInterested | Conscious

Socially Networked

We

TASTESPROUTED 2013

© We Deliver Taste

]

ProducerResponsible | Ethical Socially Networked

Food AngelTrusted | Motivated Socially Networked

ConsumerInterested | Conscious

Socially Networked

We

TASTESPROUTED 2013

© We Deliver Taste

]

ProducerResponsible | Ethical Socially Networked

Food AngelTrusted | Motivated Socially Networked

ConsumerInterested | Conscious

Socially Networked

We

TASTESPROUTED 2013

© We Deliver Taste

]

ProducerResponsible | Ethical Socially Networked

Food AngelTrusted | Motivated Socially Networked

ConsumerInterested | Conscious

Socially Networked

min. quantity

We

TASTESPROUTED 2013

© We Deliver Taste

]

ProducerResponsible | Ethical Socially Networked

Food AngelTrusted | Motivated Socially Networked

ConsumerInterested | Conscious

Socially Networked

min. quantity

We

TASTESPROUTED 2013

© We Deliver Taste

]

Producer

Food Angel

Consumer

We

TASTESPROUTED 2013

© We Deliver Taste

Quality Trust

Transparency Fair Trade

]

Quality Trust

Transparency Fair Trade

Producer

Food Angel

Consumer

8.5%

We

TASTESPROUTED 2013

© We Deliver Taste

]

Quality Trust

Transparency Fair Trade

Producer

Food Angel

Consumer

8.5%

8.5%

We

TASTESPROUTED 2013

© We Deliver Taste

]

Quality Trust

Transparency Fair Trade

Producer

Food Angel

Consumer

8.5%

8.5%

83%

We

TASTESPROUTED 2013

© We Deliver Taste

]

Quality Trust

Transparency Fair Trade

Producer

Food Angel

Consumer

8.5%

8.5%

83% Purchases with

17% margin + VAT and Transportation

We

TASTESPROUTED 2013

© We Deliver Taste

Year 1 X 2000 € = 480,000 €

Year 2 X 2000 € = 2,400,000 €

Year 3 X 2000 € = 7,200,000 €

x20

x100

x300

Monthly turnover Annual turnover

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Financials | Business Model

Year 1 X 2000 € = 480,000 €

Year 2 X 2000 € = 2,400,000 €

Year 3 X 2000 € = 7,200,000 €

x20

x100

x300

Monthly turnover Annual turnover

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Financials | Business Model

Year 1 X 2000 € = 480,000 €

Year 2 X 2000 € = 2,400,000 €

Year 3 X 2000 € = 7,200,000 €

x20

x100

x300

Monthly turnover Annual turnover

Financials | Business Model

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© We Deliver Taste

FALV (€) Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL

Revenue Per Angel 2.040 2.040 2.040 2.040 2.040 10.200

Acquisition/Retention Cost 2.450 530 191 124 96 3.391

EBIT per Angel -410 1.510 1.849 1.916 1.944 6.809

Discount Rate 10.5% 10.5% 10.5% 10.5% 10.5% 10.5%

Food Angel Lifetime Value -371 1.237 1.370 1.285 1.180 4.701

Financials | Food Angels Lifetime Value (FALV)

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FALV (€) Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL

Revenue Per Angel 2.040 2.040 2.040 2.040 2.040 10.200

Acquisition/Retention Cost 2.450 530 191 124 96 3.391

EBIT per Angel -410 1.510 1.849 1.916 1.944 6.809

Discount Rate 10.5% 10.5% 10.5% 10.5% 10.5% 10.5%

Food Angel Lifetime Value -371 1.237 1.370 1.285 1.180 4.701

Financials | Food Angels Lifetime Value (FALV)

Financials | Break Even Analysis

Total Fixed Costs (TFC) € 172.580

Variable Cost / Unit (VCU) € 1.630

Sales Price / Unit (SPU) € 2.000

Break-Even Point (Year 2) € 932.865

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Financials | Break Even Analysis

Total Fixed Costs (TFC) € 172.580

Variable Cost / Unit (VCU) € 1.630

Sales Price / Unit (SPU) € 2.000

Break-Even Point (Year 2) € 932.865

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466 Units (Year 2)

We

TASTESPROUTED 2013

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MILAN | ATHENS | PRAGUE

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