MONGOLIA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

MONGOLIA�

236,520 �

2,483,720 �MOBILE SUBSCRIBERS�

350,000 �INTERNET USERS�

2,826,500 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

88 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

12 %�

8 %�

URBAN�

61% � 39%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

we are social�

36%�OF MONGOLIA’S POPULATION�

IS BELOW THE AGE OF 14�

SOURCE: WIKIPEDIA�

we are social�

1.76 �PEOPLE PER SQUARE KILOMETRE �

MONGOLIA IS THE MOST SPARSELY �POPULATED COUNTRY ON EARTH, WITH JUST�

SOURCE: WIKIPEDIA�

we are social�

30%�OF MONGOLIA’S POPULATION IS�

NOMADIC OR SEMI-NOMADIC �

SOURCE: WIKIPEDIA�

we are social�

2,750,000 �MOBILE SUBSCRIBERS IN MONGOLIA�

RECENT INDUSTRY ESTIMATES �SUGGEST THERE ARE AROUND �

SOURCE: BUDDE COMM �

we are social�

20,000 �PEOPLE PER YEAR SINCE 2005 �

THE NUMBER OF INTERNET USERS�IN MONGOLIA HAS GROWN BY ONLY �

SOURCE: BUDDE COMM �

we are social�

18-24:�47%�

13-17:�17%�

25-34:�25%�

35--44:�6%�

45-54:�2%�

55-64:�1%�

65+:�2%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN MONGOLIA�

MALE:�50%�

FEMALE:�50%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � VICHY MONGOLIA� 2,679 � 3.78%�2 � CERAMIC ART STUDIO� 1,081 � 0.00%�3 � IZMONE LLC � 126 � 0.00%�

TOP FACEBOOK PAGES IN MONGOLIA�

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �