We Are Social's Guide to Social, Digital, and Mobile in Mongolia, Dec 2011
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MONGOLIA SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Mongolia. You can find more of these Asia reports at http://wearesocial.sg
Transcript of We Are Social's Guide to Social, Digital, and Mobile in Mongolia, Dec 2011
MONGOLIA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
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MONGOLIA�
236,520 �
2,483,720 �MOBILE SUBSCRIBERS�
350,000 �INTERNET USERS�
2,826,500 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
88 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
12 %�
8 %�
URBAN�
61% � 39%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
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36%�OF MONGOLIA’S POPULATION�
IS BELOW THE AGE OF 14�
SOURCE: WIKIPEDIA�
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1.76 �PEOPLE PER SQUARE KILOMETRE �
MONGOLIA IS THE MOST SPARSELY �POPULATED COUNTRY ON EARTH, WITH JUST�
SOURCE: WIKIPEDIA�
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30%�OF MONGOLIA’S POPULATION IS�
NOMADIC OR SEMI-NOMADIC �
SOURCE: WIKIPEDIA�
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2,750,000 �MOBILE SUBSCRIBERS IN MONGOLIA�
RECENT INDUSTRY ESTIMATES �SUGGEST THERE ARE AROUND �
SOURCE: BUDDE COMM �
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20,000 �PEOPLE PER YEAR SINCE 2005 �
THE NUMBER OF INTERNET USERS�IN MONGOLIA HAS GROWN BY ONLY �
SOURCE: BUDDE COMM �
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18-24:�47%�
13-17:�17%�
25-34:�25%�
35--44:�6%�
45-54:�2%�
55-64:�1%�
65+:�2%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN MONGOLIA�
MALE:�50%�
FEMALE:�50%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � VICHY MONGOLIA� 2,679 � 3.78%�2 � CERAMIC ART STUDIO� 1,081 � 0.00%�3 � IZMONE LLC � 126 � 0.00%�
TOP FACEBOOK PAGES IN MONGOLIA�
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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
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SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �
