Post on 16-Jul-2015
BEATS BY DRE: BUILDING A SOCIAL BRAND
BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES
IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN
JUST PRE-PLANNED CONTENT
SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE
WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM
THE CROWD ON SOCIAL MEDIA
SUPERBOWL 2014
BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW
#HEARWHATYOUWANT
OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK
FIFA WORLD CUP 2014
BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT
FIFA WORLD CUP 2014
BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME,
EVEN WITHOUT OFFICIAL SPONSOR STATUS
WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL
ITS NEW STUDIO COLOR
@zendaya
@youngvanSFS
@EricLeGrand52
GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION
IMPRESSIONS
AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS
RESULTING IN 40,000 BRAND INTERACTIONS
@NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS
WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS
ASPIRATIONAL AUDIENCE
+
WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000
FOLLOWERS IN ITS FIRST FEW DAYS
WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE
RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR
OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE
19!
1,012,647 NEW FANS
128,151 NEW FOLLOWERS
443,400 NEW FOLLOWERS
20!
ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE