Twitter Contest Dr Dre White Monster Beats Stu

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Twitter Contest Dr. Dre White Monster Beats Studio Headphones Giveaway Goals 1. Bring attention to new product. 2. Strengthen J&R's blog and twitter community. Means 1. Announce contest in detail on blog post. 2. Tweet contest asking for posted photos. 3. Respond to photos on Twitter. 4. Post photos on blog. 5. Announce winner and ship product.

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Transcript of Twitter Contest Dr Dre White Monster Beats Stu

Page 1: Twitter Contest Dr Dre White Monster Beats Stu

Twitter ContestDr. Dre White Monster Beats Studio Headphones Giveaway

Goals

1. Bring attention to new product.

2. Strengthen J&R's blog and twitter community.

Means

1. Announce contest in detail on blog post.

2. Tweet contest asking for posted photos.

3. Respond to photos on Twitter. 

4. Post photos on blog.

5. Announce winner and ship product.

Page 2: Twitter Contest Dr Dre White Monster Beats Stu

Blog Contest Announcement

Page 3: Twitter Contest Dr Dre White Monster Beats Stu

Twitter Contest Tweet

Page 4: Twitter Contest Dr Dre White Monster Beats Stu

Sample Entry

Page 5: Twitter Contest Dr Dre White Monster Beats Stu

Sample ReTweet

Page 6: Twitter Contest Dr Dre White Monster Beats Stu

Last day blog post w/ sample photos.

Page 7: Twitter Contest Dr Dre White Monster Beats Stu

Blog post - Winner selected in random drawing

Page 8: Twitter Contest Dr Dre White Monster Beats Stu

Winner confirmed by DM tweet

Page 9: Twitter Contest Dr Dre White Monster Beats Stu

Results

1. 68 photos entries2. average 50 photo page views per photo2. 100+ tweeted comments on photo3. 30+ RTs4. 20 contest announcement tweets5. 50+ additional @ replies ___________________________Totals:268+ mentions on Twitter700+ page views on blog contest related pages3 product purchases on JR.com tracked from blog120% increase in JR.com page views for product line.20% increase in product line sales during 10 day period around contest.


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