Post on 18-Jan-2021
CỐC CỐC CREDENTIAL#1 Vietnamese browser and search engine in Vietnam
www.coccoc.com1
AGENDAAbout Cốc Cốc
Advertising solution
Our client
www.coccoc.com2
ABOUT CỐC CỐC
www.coccoc.com3
*Report “Winning internet users with winning brands solution” from Nielsen, 2020
Top-of-the-line AI advertising technology
#2 most used* browser in Vietnam
#2 most used* search engine in Vietnam
Cốc CốcNews Feed
World-class personalized news feed
Cốc Cốc - the only browser provide Premium Ad Solutions on New tabs
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Cốc Cốc News feedCutting-edge personalized news feed with AI technology
*Report “Winning internet users with winning brands solution” from Nielsen, 2020**Source: Cốc Cốc 2020
531M queries monthly**
Cốc Cốc Search#2 MOST USED* search engine in Vietnam
average browsing time spent onCốc Cốc Newsfeed40%
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9M Cốc Cốc’s users fromtop 6 cities**24M Monthly active user*
Cốc Cốc’s user
*Source: We Are Social, Hootsuite 02/2020, Cốc Cốc 2020, include desktop & mobile**Top 6 cities: Hà Nội, Hồ Chí Minh, Hải Phòng, Đà Nẵng, Nha Trang, Cần Thơ
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53% male, 47% female
15 - 17
18 - 24
25 - 34
35 - 44
45 - 54
13%
9%
21%
27%
18%
9%
3%Other
55+
ADVERTISING SOLUTIONS
www.coccoc.com7
BRANDING SOLUTIONSExtensive viewability, exclusive and premium ads placements
‘Full-stack’ solution
PERFORMANCE SOLUTIONSOptimize advertising to the right potential users
MEASUREMENT SOLUTIONSIn-depth learning on users’ perception of the ads campaigns
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Our cutting edge machine learning technology allows
various targeting options to find the right audience in
the most effective and cost-saving ways.
TargetingAGE GENDER CATEGORY
LOCATION CUSTOMIZED CATEGORIES
RETARGETING
TIME FREQUENCY KEYWORD
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DISPLAYADVERTISING
www.coccoc.com10
NEWTAB SKINAd type
CTR: 0.6% - 1%
Demographic Keyword
Competitor Category
Retargeting
Target
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Customized categories
NEWTAB VIDEO SKINAd type
CTR: 0.6% - 1%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
MAGNETIC MASTHEAD MEDIA BANNER
Ad type
CTR: 0.35 - 0.45%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
MAGNETIC MASTHEAD VIDEO BANNER
Ad type
CTR: 0.35 - 0.45%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
VIDEO BANNERAd type
CTR: 0.15 - 0.32%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
NEWTAB BANNERAd type
CTR: 0.2 - 0.4%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
ICON BIDDINGAd type
CTR: 0.002 - 0.01%
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Demographic
Competitor
Category
Retargeting
Target
Customized categories
ICON SIDEBARAd type
Daily impression:
30,000,000
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Always display when open the browser
BIG NATIVE IN-FEED BANNER
Ad type
CTR: 0.2 - 0.7%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
BIG IN-FEED BANNERAd type
CTR: 0.15 - 0.65%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
SMALL NATIVE IN-FEED BANNER
Ad type
CTR: 0.15 - 0.75%
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Demographic Keyword
Competitor Category
Retargeting
Target
Customized categories
SEARCHADVERTISING
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SEARCH ADSAd type
CTR: 1 - 20%
Location Keyword
Target
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BANNER SEARCHAd type
CTR: 0.1 - 0.3%Target
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Location Keyword
SHOPPING ADSAd type
CTR: 0.2 - 1%Target
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Location Keyword
MEASUREMENT SOLUTIONS
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We work with all primary measurement solutions. You
can add several 3rd parties tracking for the purpose of
measuring and evaluating campaign effectiveness.
The metrics we can measure are: Brand awareness,
Brand preference, Brand favorability, Purchase
intent, Brand safety, Viewability….
Measurement solutions
Cốc Cốc Brandlift
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OUR CLIENT
www.coccoc.com28
13.000+Monthly client
20.000+Monthly ad campaign running
Cốc Cốc Ads Platform is the best choice for advertisers
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sales@coccoc.com
coccoc_qc
(024) 38 838 838
qc.coccoc.com
THANK YOU
www.coccoc.com30