Wal-Mart Goes Online

E-Commerce Case Study Presentation

Molly Schwartz

Kaitlyn Bruins

Agenda

Walmart.com vs. Amazon.com The Dominant E-tailer Shopping Aids Services Provided Walmart.com vs. Apple iTunes Online DVD Rentals Wal-Mart vs. the Competition International Options Recommendations Conclusion

Walmart.com vs. Amazon.com

Click-and-mortar vs. Pure clicks Product diversity Website Personalization

User recommendations Local yellow pages

1-click shopping feature http://www.walmart.com http://www.amazon.com

The Dominant E-tailer

Who is dominant – Wal-Mart or Amazon? Neither has a clear advantage. Both offer unique services

Walmart.com – travel, music, movies, pharmacy, broader product range

Amazon.com – auction, “Sell Your Stuff”, free e-cards, partners with other prominent companies

Shopping Aids

Search engines Wish lists Registries

Both companies offer baby & wedding registries

Gift certificates and gift ideas Personalized recommendations 1-click shopping Product reviews Store locaters

Services Provided by Walmart.com

Internet Access Financial services

Wal-Mart credit cards Credit reports

Music downloads DVD rentals Photo services Pharmacy/Vision Tires Vacation planning

Wal-Mart vs. Apple iTunes

$0.88 vs. $0.99 Software requirements Search format

iTune’s “Music Store” Wal-mart’s search engine

Artist censorship http://www.apple.com/itunes/

Online DVD Rentals

Wal-Mart used to provide DVD rentals but is discontinuing the service

Wal-Mart encourages current members to sign up with Netflix

Major competitor – Blockbuster http://netflix.com http://www.blockbuster.com

Other Major Competitors

Target http://www.target.com Teamed up with Roots 2006 Olympic Gear

Marks and Spencer http://www.marksandspencer.com/ European based company Offers various kinds of insurance

Sears http://www.sears.com Teamed up with Lands’ End

International Options

International websites for the following countries:http://www.walmart.com/catalog/catalog.gsp?cat=163543&path=0%3A163543#2

Argentina Brazil Canada China Germany Japan Mexico Korea Puerto Rico United Kingdom

Our Recommendations

“Mini” household inventory replenishment checklist Replenish items that people are brand loyal to Frequently bought items list 1-click reordering

Delivery services Learn from the grocery industry by delivering

items to homes for small fee.

Wal-Mart Haters

http://laplaza.org/~totem/facts.html

http://www.freewebs.com/wallmartsucks/

Conclusion

Thank you

Any questions?