Wal-Mart Goes Online
description
Transcript of Wal-Mart Goes Online
Wal-Mart Goes Online
E-Commerce Case Study Presentation
Molly Schwartz
Kaitlyn Bruins
Agenda
Walmart.com vs. Amazon.com The Dominant E-tailer Shopping Aids Services Provided Walmart.com vs. Apple iTunes Online DVD Rentals Wal-Mart vs. the Competition International Options Recommendations Conclusion
Walmart.com vs. Amazon.com
Click-and-mortar vs. Pure clicks Product diversity Website Personalization
User recommendations Local yellow pages
1-click shopping feature http://www.walmart.com http://www.amazon.com
The Dominant E-tailer
Who is dominant – Wal-Mart or Amazon? Neither has a clear advantage. Both offer unique services
Walmart.com – travel, music, movies, pharmacy, broader product range
Amazon.com – auction, “Sell Your Stuff”, free e-cards, partners with other prominent companies
Shopping Aids
Search engines Wish lists Registries
Both companies offer baby & wedding registries
Gift certificates and gift ideas Personalized recommendations 1-click shopping Product reviews Store locaters
Services Provided by Walmart.com
Internet Access Financial services
Wal-Mart credit cards Credit reports
Music downloads DVD rentals Photo services Pharmacy/Vision Tires Vacation planning
Wal-Mart vs. Apple iTunes
$0.88 vs. $0.99 Software requirements Search format
iTune’s “Music Store” Wal-mart’s search engine
Artist censorship http://www.apple.com/itunes/
Online DVD Rentals
Wal-Mart used to provide DVD rentals but is discontinuing the service
Wal-Mart encourages current members to sign up with Netflix
Major competitor – Blockbuster http://netflix.com http://www.blockbuster.com
Other Major Competitors
Target http://www.target.com Teamed up with Roots 2006 Olympic Gear
Marks and Spencer http://www.marksandspencer.com/ European based company Offers various kinds of insurance
Sears http://www.sears.com Teamed up with Lands’ End
International Options
International websites for the following countries:http://www.walmart.com/catalog/catalog.gsp?cat=163543&path=0%3A163543#2
Argentina Brazil Canada China Germany Japan Mexico Korea Puerto Rico United Kingdom
Our Recommendations
“Mini” household inventory replenishment checklist Replenish items that people are brand loyal to Frequently bought items list 1-click reordering
Delivery services Learn from the grocery industry by delivering
items to homes for small fee.
Wal-Mart Haters
http://laplaza.org/~totem/facts.html
http://www.freewebs.com/wallmartsucks/
Conclusion
Thank you
Any questions?