Want to learn about

Facebook Ads?

But (rst Everything you need to know about Facebook

in 5 minut,

Edgerank

∑uewede edges e

Ue – affinity score between viewing user and edge creator We – weight for this edge type (create, comment, like, tag, etc.) De – time decay factor based on how long ago the edge was created

Edgerank In other words… •  If I like you l,s than my signi(cant other •  If my friends don’t Like your p3t •  If I’ve been away from Facebook for more than three

hours

…I m3t likely wont see your p3t.

You Are Not More Interesting Than Than 45…

Or 45…

Or 45…

Or 45…

Turns out he’s not always That interesting either…

4e Secret to Facebook success

Be Aw,ome once a week

Pin to Top your awesomeness Once a Week

h"ps://www.facebook.com/help?faq=235598533193464  

Facebook says… “You only reach 16% of your fans in the newsfeed.”

 

Facebook says… “Sponsored stori, can get you 3 to 5 tim, the reach.”

 

Use Facebook Ads to increase reach

xyz  

xyz  

xyz  

Use Sponsored Stori, to get fans

xyz  

xyz  

xyz  

Use Facebook Ads to Make money

xyz  page  

xyz  

xyz  

Do  this  now!  

Do  this  now!  

results •  Cons5tently high engagement rate

•  New fans f7ter and for l,s money

•  Drive traffic to your offer = me7urable ROI

Now on to kicking 7s with

Facebook Ads

Types of Facebook Ads#

Ads •  Page •  P3t

Sponsored Stori, •  Page like story •  Page p3t story

•  App •  URL

Set goals#

•  Fans •  Engagement •  Conversion

(sal,, email sign up, etc.)

Design your ad (think web UI d,ign)

#

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Great image Brief copy

Or 45…

Or 45…

Or 45…

Target your ads (It’s different than Google Adwords)

•  It’s about interests & inventory

• Not search & volume

People with interests

People with credit cards and friends

xyz  

xyz  

xyz  xyz  

rich people

xyz  

How to bid on ads

Pricing

xyz  

Manage Your Ads xyz  

xyz  Ad  1  

xyz  Ad  2  

xyz  Sponsored  Story  

Manage Your Ads •  T,ting

– Give ads a few days to acclimate

– Always use a control ad

•  Note that your audience reach will r,et with a new campaign

•  Ads get stale (sometim,)

Metrics

Process • Set goals – Fan Growth

– Engagement

– Conversion (sal,, email sign up, etc.)

• Micro Target Your Audience

• Metrics

• T,t, T,t, T,t, and T,t some more

Resources Facebook Ads Guide – www.facebook.com/business/ads/ •  Download the PDFs at the bottom

Facebook Marketing Stuff – www.facebook.com/business/fmc – www.learnfacebookpages.com – www.learnpageinsights.com

TimHomuth@gmail.com linkedin.com/in/timhomuth facebook.com/timhomuth twitter.com/timhomuth#