Post on 22-Jan-2015
description
Visual Thinking
Cross Cultural Communication
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
in
IMCD
In today’s cross-cultural communication the medium is part of the message
conveying billions of visualized messages to billions of people/sec.
Dr. Angelica Laurençon.c2c. IMCD FBS 2013
.
Visual communication is crossing borders & languages.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
It’s part of our reality and becomes also augmented reality.
may create instant empathy.
It’s interaction: Inside-outside. Think & Design.
For yourself
For the others
Therefore think & define the messages visually.
That’s how you optimize their reception
beyond languages & cultural divide.
Dr. Angelica Laurençon.IMCD FBS 2013
Visual thinking… includes all these new facts!
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Visualized thinking & communicating is part of the global communication flow.
Miss Ugly 2013
. Confess, you didn’t see it!
vizualisation captures the attention
Visualization facilitates coordination,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
clarifies facts better than 1000 words,
illustrates complicated processes,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
facilitates overlook & interaction,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
helps understanding.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
But also conceals a very inconvenient truth:
Images are powerful manipulators.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Advertiser’s Create Powerful Images To Hijack Your Mind And Fly it To Their Destination
Overload creates nothing but confusion.
Management Cross Culture Diversity. France Business School. 2013/14
c
Colors are cultural-bound
only united for advertising.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Europe India
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Western culture Indian culture
Symbols are not universally shared.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Humour isn’t funny for everybody.
Cross cultural visualization respects also the 3 rules: 1. Keep it short & simple 2. The rules of third 3. The cross-cultural awareness
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Think & organize your visualized intention.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
The rule of thirds visualized:
And in your own cross-cultural workflow?
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Classify Your Visualization Radius: ① Realistic ② Sketch notes ③ Diagrams ④ Knowledge Maps ⑤ Visual Metaphors ⑥ Interactive Visualization
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Realistic
Photos Videos Illustrations
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.
2013/14
Visualize your thinking
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
in Sketch Notes
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Define… even if you aren’t a designer…
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Get your point across.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
…all you need is design thinking.
u Codes u Colors u Symbols u Shapes
u Visual Intelligence u Cross Cultural Awareness u Visual Literacy
u Technics & Tools of digital publishing ü Photos, videos, ü Infograph, charts & graphs, ü Cartoon ü Infographs
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
beyond language
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Visual Thinking enables you to
§ pitch your ideas convincingly § get your point across § capture your audience’s attention § bring your ideas to life
Beside cross cultural awareness you need
q Technicalities q Tools q Test the Best Open Source…
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.
2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14