Visual Thinking in Cross Cultural Communication
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Transcript of Visual Thinking in Cross Cultural Communication
![Page 1: Visual Thinking in Cross Cultural Communication](https://reader033.fdocuments.us/reader033/viewer/2022052410/54c0b5d04a79591e428b4676/html5/thumbnails/1.jpg)
Visual Thinking
Cross Cultural Communication
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
in
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IMCD
In today’s cross-cultural communication the medium is part of the message
conveying billions of visualized messages to billions of people/sec.
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Dr. Angelica Laurençon.c2c. IMCD FBS 2013
.
Visual communication is crossing borders & languages.
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
It’s part of our reality and becomes also augmented reality.
may create instant empathy.
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It’s interaction: Inside-outside. Think & Design.
For yourself
For the others
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Therefore think & define the messages visually.
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That’s how you optimize their reception
beyond languages & cultural divide.
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Dr. Angelica Laurençon.IMCD FBS 2013
Visual thinking… includes all these new facts!
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Visualized thinking & communicating is part of the global communication flow.
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Miss Ugly 2013
. Confess, you didn’t see it!
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vizualisation captures the attention
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Visualization facilitates coordination,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
clarifies facts better than 1000 words,
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illustrates complicated processes,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
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facilitates overlook & interaction,
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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helps understanding.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
But also conceals a very inconvenient truth:
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Images are powerful manipulators.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Advertiser’s Create Powerful Images To Hijack Your Mind And Fly it To Their Destination
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Overload creates nothing but confusion.
Management Cross Culture Diversity. France Business School. 2013/14
c
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Colors are cultural-bound
only united for advertising.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Europe India
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Western culture Indian culture
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Symbols are not universally shared.
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Humour isn’t funny for everybody.
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Cross cultural visualization respects also the 3 rules: 1. Keep it short & simple 2. The rules of third 3. The cross-cultural awareness
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Think & organize your visualized intention.
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
The rule of thirds visualized:
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And in your own cross-cultural workflow?
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Classify Your Visualization Radius: ① Realistic ② Sketch notes ③ Diagrams ④ Knowledge Maps ⑤ Visual Metaphors ⑥ Interactive Visualization
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Realistic
Photos Videos Illustrations
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.
2013/14
Visualize your thinking
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
in Sketch Notes
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Define… even if you aren’t a designer…
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Get your point across.
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
…all you need is design thinking.
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u Codes u Colors u Symbols u Shapes
u Visual Intelligence u Cross Cultural Awareness u Visual Literacy
u Technics & Tools of digital publishing ü Photos, videos, ü Infograph, charts & graphs, ü Cartoon ü Infographs
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
beyond language
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
Visual Thinking enables you to
§ pitch your ideas convincingly § get your point across § capture your audience’s attention § bring your ideas to life
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Beside cross cultural awareness you need
q Technicalities q Tools q Test the Best Open Source…
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.
2013/14
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Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14
![Page 40: Visual Thinking in Cross Cultural Communication](https://reader033.fdocuments.us/reader033/viewer/2022052410/54c0b5d04a79591e428b4676/html5/thumbnails/40.jpg)
Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
Business School. 2013/14