VisitWAOfficial Mobile App

for

Washington State Tourism

Remember these ?

Generate more visitor traffic when

you use WTA’s VisitWA app to

Promote your “photo ops” and to

Locate nearby sights, places, etc.

SO EVERYONE WANTS TO

BRING THEIR OWN DEVICES?

GREAT IDEA….FOR THEM

AND FOR YOU.

Have Smartphone,

See Washington

Our Goals

More Happy Visitors

See one more sight, make one more stop, do one

more thing….today

Share photo ops to introduce more of the world to

local WA sights, places, activities

Opening Menu Page

• Free Things

• Things

• Services

• Deals

Providing “nearby” mobile-first

travel information to mobile

travelers asking…...

What should I do… next?

What is nearby….now?

How do I get there…now?

Simplify

1 Touch = Nearby

Convenience

Nearest is first

Touch-to-dial phone number

Hot links for more info

What is it?Where is it? What does it look like?

LocateFavorite

Share

Map for location

Directions to get from here to there

The media that unleashes

WA tourism is the

PHOTO OP

Use

VisitWA

to locate

nearby

photo ops

Every visitor center’s BFF - - the “selfie” - -

The VisitWA Action Guide to Promoting Really Local Tourism

Recruit an army of volunteer advocates

Viral Army shoots and shares photos

Photos share experiences

Instagram 150 mil. users

Twitter 500 mil. /200 mil. active

Facebook 1.15 billion / monthly active 819 mil

250 mil access via mobile 2x more active than desktop/laptop

Willing Army of Advocates waiting to be recruited

PEW Research

A user can reach up to 150,000 other people thru friends of friends on FB using

• SHARE• TAG PHOTO• LIKE• COMMENT

Avg smart phone user visits FB 13.8 times/day

Avg length of visit by smartphone user is 2:22

Avg FB friend count 262

Visitor Info Center (VIC)Daily

1 Visitor->1 Photo Op–>1 FB post

Facebook A visitor’s FB photo share reaches

an average of 262 (friends)

If each VIC has 1 visitor post a photo to FB every day, then

Photo posted 1 FB photoAvg friends X 262 friends

262 screens

Photo post every day of year 262 X 365 daysPotential year’s impact of 1 FB photo/day from 1 VIC 95,630 screens

Each Visitor Info CenterEach Day

1 visitor = 1 FB post

If 1 VIC visitor posts a photo every day, then 1 photo X 262 friends x 365 days = 95,630 screens

If each of 86 Visitor Info Centers generated 1 tourist posting of FB photo/day, then in 1 year

95,630 screens X 86 VICs = 8,224,180 screens

No cash cost

Value? Priceless

Use VisitWA app to

suggest photo ops

to market your

community.

How to Promote?

Spot a Visitor in VIC with smart phone:

Ask if they have downloaded VisitWA app?

Suggest they search “VisitWA” in app store

Suggest “nearby” search on their phone

Offer to take “selfie” or suggest nearby photo op

How to Support?

Add postings to VisitWA’s Free Things to See/Do

Add postings of 3-5 Photo Ops

VisitWA Rack cards to visitors

Post VisitWA download QR codes in VIC

Add Links on website www.bit.ly/getVisitWA

Add Link or QR code to marketing collateral

Business can Market

Business Pages: Stay/Go/Dine

Things to See/Do

Special Deals

Self-serve online (less than 50 cents/day)Link www.VisitWA.biz

Assisted by: Clay@VisitWA.biz

Option for digital coupons – contact us

Email: Clay@VisitWA.biz

Official Mobile App

for

Washington State Tourism

Search Visit WA in your app store