VisitWA mobile app presentation for Oct. 3 Conference of the Association of Visitor Information...
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VisitWA Official Mobile App for Washington State Tourism
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The Assoc. of Visitor Information Centers of WA held their annual conference on October 3, 2013. Clay Loges of VisitWA presented a power point presentation addressing ways to use VisitWA to very effectively promote WA tourism to the greater world....for little or no cost to Visitor Centers.
Transcript of VisitWA mobile app presentation for Oct. 3 Conference of the Association of Visitor Information...
VisitWAOfficial Mobile App
for
Washington State Tourism
Remember these ?
Generate more visitor traffic when
you use WTA’s VisitWA app to
Promote your “photo ops” and to
Locate nearby sights, places, etc.
SO EVERYONE WANTS TO
BRING THEIR OWN DEVICES?
GREAT IDEA….FOR THEM
AND FOR YOU.
Have Smartphone,
See Washington
Our Goals
More Happy Visitors
See one more sight, make one more stop, do one
more thing….today
Share photo ops to introduce more of the world to
local WA sights, places, activities
Opening Menu Page
• Free Things
• Things
• Services
• Deals
Providing “nearby” mobile-first
travel information to mobile
travelers asking…...
What should I do… next?
What is nearby….now?
How do I get there…now?
Simplify
1 Touch = Nearby
Convenience
Nearest is first
Touch-to-dial phone number
Hot links for more info
What is it?Where is it? What does it look like?
LocateFavorite
Share
Map for location
Directions to get from here to there
The media that unleashes
WA tourism is the
PHOTO OP
Use
VisitWA
to locate
nearby
photo ops
Every visitor center’s BFF - - the “selfie” - -
The VisitWA Action Guide to Promoting Really Local Tourism
Recruit an army of volunteer advocates
Viral Army shoots and shares photos
Photos share experiences
Instagram 150 mil. users
Twitter 500 mil. /200 mil. active
Facebook 1.15 billion / monthly active 819 mil
250 mil access via mobile 2x more active than desktop/laptop
Willing Army of Advocates waiting to be recruited
PEW Research
A user can reach up to 150,000 other people thru friends of friends on FB using
• SHARE• TAG PHOTO• LIKE• COMMENT
Avg smart phone user visits FB 13.8 times/day
Avg length of visit by smartphone user is 2:22
Avg FB friend count 262
Visitor Info Center (VIC)Daily
1 Visitor->1 Photo Op–>1 FB post
Facebook A visitor’s FB photo share reaches
an average of 262 (friends)
If each VIC has 1 visitor post a photo to FB every day, then
Photo posted 1 FB photoAvg friends X 262 friends
262 screens
Photo post every day of year 262 X 365 daysPotential year’s impact of 1 FB photo/day from 1 VIC 95,630 screens
Each Visitor Info CenterEach Day
1 visitor = 1 FB post
If 1 VIC visitor posts a photo every day, then 1 photo X 262 friends x 365 days = 95,630 screens
If each of 86 Visitor Info Centers generated 1 tourist posting of FB photo/day, then in 1 year
95,630 screens X 86 VICs = 8,224,180 screens
No cash cost
Value? Priceless
Use VisitWA app to
suggest photo ops
to market your
community.
How to Promote?
Spot a Visitor in VIC with smart phone:
Ask if they have downloaded VisitWA app?
Suggest they search “VisitWA” in app store
Suggest “nearby” search on their phone
Offer to take “selfie” or suggest nearby photo op
How to Support?
Add postings to VisitWA’s Free Things to See/Do
Add postings of 3-5 Photo Ops
VisitWA Rack cards to visitors
Post VisitWA download QR codes in VIC
Add Links on website www.bit.ly/getVisitWA
Add Link or QR code to marketing collateral
Business can Market
Business Pages: Stay/Go/Dine
Things to See/Do
Special Deals
Self-serve online (less than 50 cents/day)Link www.VisitWA.biz
Assisted by: [email protected]
Option for digital coupons – contact us
Email: [email protected]
Official Mobile App
for
Washington State Tourism
Search Visit WA in your app store
