GET SEEN

Jennifer AdenEnterprise Sales

ViroolJennifer@virool.comDirect: 415-403-2268

Cell: 213-864-2146

VIROOL.COM

2 |

Why use online video? • Shifting TV ad budgets to online video made campaign reach more

effective by generating a lift in*:

– Brand recall (33%)– Message recall (45%)– Likability (40%)– General recall (15%)

• 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM

*Nielsen and IAB study December 2013

VIROOL.COM

3 |

People Share Native Video, Not Pre-Rolls

• Generate 82% brand lift compared to 2.1% with pre-rolls.

• Viewers opt-in to watch native video (user initiated video)

• Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)

VIROOL.COM

4 |

Would you Rather Promote Your Video…

… Just Here…Or Here As Well?

VIROOL.COM

5 |

BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM

We will show your video to the people who fit your demographic AND are likely to share your content

with their friends.

VIROOL.COM

6 |

CONTEXTUAL TARGETING

We time it perfectly by showing your video to people currently reading information related to your video.

VIROOL.COM

7 |

RE-TARGETING

Re-target the most engaged viewers w/offers for increased ROI!

VIROOL.COM

8 |

• Reports in real-time: impressions, views, shares, clicks, engagement, and geo-location.

• See who is watching your videos, from where and from what device.

• See who is sharing your video on Facebook, Twitter in real-time.

REAL-TIME ANALYTICS

VIROOL.COM

9 |

Creative Analysis Tools

•Learn which creative is most engaging

•Discover crucial drop-off points

VIROOL.COM

10 |

Comprehensive Reports

VIROOL.COM

11 |

3-12-14

Proactive Channel Monitoring

VIROOL.COM

12 |

Placement Examples

VIROOL.COM

13 |

Blogs And Websites

Videos will be displayed

seamlessly on blogs and sites

We work with over 10,000 leading sites to seamlessly display your video as part of their content

Publishers include:

VIROOL.COM

14 |

We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook

Facebook Apps & In-Game Placement

Publishers include:

We only show the video to

the demographic

you’re looking to target.

VIROOL.COM

15 |

Publishers include:

Mobile Placement

We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients.

Overlay share buttons and custom calls to action

Customize player for targeted

engagement!

Want to include interactivity In the player?

NO PROBLEM!

We will work with your client’s campaign needs to customize the player in any

way we can.

VIROOL.COM

18 |

Case Studies

VIROOL.COM

19 |

Turkish Airlines - Kobe vs Messi

• 2.5M YouTube views in 24 hours• 250k Paid views • 25k Facebook shares, 10k Tweets• 10x More Earned Media

VIROOL.COM

20 |

Volvo Trucks – The Epic Split

• 56.9M YouTube Views• 8M Paid Views• 815k FB shares, 68k Tweets• 7x More Earned Media

VIROOL.COM

21 |

Fiji Tourism- Where Happiness

Finds You

• 915,000 total views• 20,000 paid views• 80% social engagement rate• 47% share rate

VIROOL.COM

22 |

Adobe- Jesse Watt #madethis

• Average engagement time: 1 min, 15 seconds• 83% engaged longer than 30 seconds• 52% Share Rate• 7x More Earned Media

VIROOL.COM

23 |

35,000+ Customers Use Virool

Over 100,000 Videos Promoted