PowerPoint Presentation

HOW CAN TECHNOLOGY MAKE CREATIVITY BETTER ?

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Good morning everyone. Thanks for having us in today. (Do quick needs analysis if you have time but make sure you are asking specific questions. Do your homework!)

Great, thanks so much for your feedback.

We promise we have a short presentation that will focus very much on (whatever they told you) and look forward to showing you how we can help you accomplish your goals without disrupting normal work-flow and maybe even make your life a little easier in the process.

If we have some time at the end, well also show you some live examples of our work and a demonstration of the platform. Very often, once you see for yourself - how simple, transparent and performance oriented our service is - it will become even more clear how we can help you solve some of todays most vexing marketing challenges.

At Virool, our objective is to help reestablish the human connection brands can have with people - when this happens even the most passive viewer can become an advocate who has the potential to authentically amplify your message to drive even higher ROI. This isnt about selling you commercials but giving you the ability to trigger positive sentiment with resonance, which ultimately leads large groups of people to your desired action.

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ACTIONS THROUGH EMOTIONS

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38% of people purchase an item after sharing, retweeting, pinning, or favoriting it.Emotions are spontaneous and drive over 90% of our actions65% of the ROI is determined by the creative. Yet, only 10% of the creatives are tested

Industry Trends

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FIRST-TO-MARKET RESEARCH OPPORTUNITYeIQ measures advertainment engagement in real-time through facial micro expressions. Users are prompted to participate using their own web cam. People view content at home and on their own device, representing a normal, everyday experience.

IN-DEPTH REPORTING & ANALYTICSView results across the six key emotions of joy, disgust, sadness, surprise, fear and confusion within Virools reporting dashboard.

INSIGHTS FOR THE FUTURE

Guide the production of future creative with customized recommendations and valuable insights.

eIQ: EMOTIONAL INTELLIGENCE

SEE A LIVE DEMO

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If youd like to include a client-specific eIQ demo, follow the below instructions and update the link. If not, please delete the clients name.

Use this link --> http://virool.com/eiq_demo?yt_hash=

You have to include a specific YT video's ID at the end of the "=" sign, so it would be something like: http://virool.com/eiq_demo?yt_hash=YcUIeG-GaeA

Go to YT, find a video from the brand, click on that YT video, and copy and past the letters after the "=" sign.

You should watch the video to get at least 1 data session recorded

Wait 10-15 minutes for the data to populate before sending the unique link.

Note on your email to the client that 1 data sample is very very small, and for statistical significance, we will measure 300+ responses for the actual campaign.

Coke = Spikes of Happiness, you think you look cool but youre still a nerd. Lights on reveal for second peak. Peak of happiness and peak of disgust is saying that they should be swapped.Pepsi = Begin the story and then go back and explain the premise, which sees a decrease in happiness. Sadness is high out of empathy of the car salesman until he starts talking legalese. Happiness peaks are when his reaction is being shown but also on the reveal when he feels better again.7

Source Buzzsumo : 10 000 most shared articles out of 100M over 8 months

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8s delightPeak to keep the momentumFinish on happy ending

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CREATIVE AGENCYMEDIA AGENCYLINKING CREATIVE TO DISTRIBUTION

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HOW TO SHOW YOUR GREAT CONTENT TO THE RIGHT USER

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VIROOL WIDGETUser initiatedOne-click social sharesHigh retention ratePublisher and platform agnosticOne click sharingEASY, ONE CLICK SHARING THAT DRIVES ENGAGEMENT

Custom designed ribbon amplifying your call to action

5s5m60s120s

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Bombarded of content Serving to the right users via the DMP

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PRE-PLANNING TOOL Forecast estimated scale and delivery based on your KPI.

VIROOLS VIROMETERTM

*Note: The above metrics are for illustration purposes only.

ViewsClicksSocial SharesEngagement Rates

FORECAST AND MEASURE EARNED MEDIA BY REACHING INFLUENCERS

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Link between science and creativity Leading with that tool to predict earned media

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Key Take AwaysAttraction, Retention, Engagement, ImpactAnalyse and adjust your creative before going livePredict how much earned media you could generate pre-campaign

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Activate engagement for your videos with the Virool platformGO BEYOND THE VIEWLoic DussartSales Manager, EMEA+ 44 7872 362 060 loic@virool.com

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