Viral marketing campaign of the year mtv unmasked

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Transcript of Viral marketing campaign of the year mtv unmasked

WHY UNMASKED?

TV, PRINT AND RADIO ARE CONSTRAINED AND CENSORED. PEOPLE DON'T SPEAK THEIR MIND ON THEM AND CONFORM FOR FEAR OF BEING JUDGED

UNMASKED IS UNCENSORED, RAW AND COMPELLING CONTENT UNDER THE INTRIGUE OF A MASK.

UNMASKED IS DISCUSSING NOT SO OFTEN TALKED ABOUT TOPICS WITHOUT FEAR OF JUDGEMENT OR CENSORS!

4 PEOPLE

Brash, regressive, loud, volatile

Flashy, naive and a lot of nonsense

Rigid, eloquent, liberal and gay

Traditional, agitated feminist, lacks means

THE FACES

Their persona and contradictions come out under the mask

Having silicon in your breasts is not healthy !

Sachin Tendulkar is not a demi-god..he’s

a selfish cricketer

‘Fuck Buddies’ is a reality which parents

refuse to accept

Every Muslim is a Terrorist!

Are f*** buddies more practical than relationships? Is it justified to see all Muslims as "suspects"? Fake or real...Is it ok to get a boob job? I Indians who work outside should be cut off from the country? Will giving Kashmir to Pakistan end the Indo-Pak conflict? Sachin is just another sportsman – He doesn’t deserve all the demigod accolades! I Is it fair to abort a physically challenged unborn child? Is incest justified if there is a real mutual attraction? Should prostitution be legalized? I India doesn't deserve to be a free country. We would have been a far better country today under the British Raj.

UNMASKED TOPICS

Videos released every Mon, Wed & Fri on:+ Unmasked Micro-site

+ Unmasked Micro-site+ MTV India on FacebookUnmasked promoted on our 2 Million+ fans MTV India Facebook community.(Currently 3 Million Fans)

+ Unmasked Micro-site+ MTV India on Facebook+ YouTubeEach video is promoted on the Official MTV IndiaYouTube channel

+ Unmasked Micro-site+ MTV India on Facebook+ YouTube+ Roadies on Facebook - Unmasked videos also promoted on Roadies Facebook community with 1.1 million fans (Currently 3.5 Million Fans)- Each post got more than 7L impressions.

+ Unmasked Micro-site+ MTV India on Facebook+ YouTube+ Roadies on Facebook + MTV India on TwitterTweets are made kick starting a conversation with our 2.4 lakh twitter community before a video is posted. (Currently 3.8 lakh followers)

1 million+ impressions per post

Each Unmasked post on the MTV India & MTV Roadies Facebook community

garnered 6 lakh to 1 million impressions each!

~1500 likes per post5000+ comments

25,000+ Views / Video The topics were hand-picked which attracted maximum comments and

intense debates.

The fans love it too!

Is hitting women ever justified?

Topics: Is hitting women ever justified?

Would India be a better country today under the British Raj?

Facebook comments: Should prostitution be legalized?

Some Feedback!

66122 Views

Views on the website

Highest viewed videos

Is sex before marriage a sin?

Does size matter? Do women need to sleep with their bosses to climb the corporate ladder?

Shaitan Unmasked

46478Views54811 Views

81063 Views

Total no of views

Total no of Comments

Total no of Likes

The Results

1.2 Million

281804

78859