nick westergaard | branddrivendigital.com | spring 2015

social spotlight

VineBuilding Your Brand Online Six Seconds at a Time

Photo via Flickr user Steve Snodgrass

What Is Vine?

Vine: Social Spotlight‣ By the Numbers

‣ How Brands Engage

‣ Things to Remember

1

Vine by the Numbers

40 millionvine users in the first seven months — smaller but rate is impressive

Source: Twitter

403% growthbetween first and third quarters of its first year

Source: Mashable/Statista

12 millionvine videos uploaded to twitter daily

Source: Twitter

100 millionpeople watch vine videos each month

Source: Twitter

Over a billionvine loops are played daily

Source: Twitter

5 Vinesare tweeted every second

Source: Twitter

4xa branded vine video is four times more likely to be viewed than a regular branded video

Source: comScore

5 tweets/seccontain a vine link

Source: 7th Chamber

10AM–11AMare the hours most vines are posted

Source: Buzzfork

Micro-Content Matters

Photo via Flickr user melenita2012

2

How Brands Engage

Photo via Flickr user wittco.gmbh

Start Small = Instagram, Vine

“– larry smith, founder of six-word memoir® project

“LIMITATIONS force us to be more CREATIVE.”

Photo via Flickr user clasesdeperiodismo

Smaller Increments of Strategy

Smaller Increments of Strategy

#WantNewCarthe first day of honda’s vine campaign brought the car brand 1,020 new followers (compared to its 6-mo. avg. of 242 new followers) and 2,292 mentions.

Source: Socialbakers

Helping Customers in Six Seconds

Short-Form Content

Build Larger Fires from Vine Tinder

3

Things to Remember About Vine

Vine Measurement

‣ Total followers

‣ Revines

‣ Total brand mentions

‣ Sentiment (+/- talk about your brand)

‣ Reply ratio (what % are replies)

‣ Profile views

‣ Number of clicks per tweet

‣ Engagement by day/time

‣ Referring links on site

Which Brands Do You Follow?

nick westergaard | branddrivendigital.com | 2015

BRAND DRIVEN digital

Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard