• About buying a new car

Let’s say you need to buy something. A mid to big sized purchase.

One you give some thought to, not a split second purchase of a soft

drink, but a fridge, insurance, a job, or in this car a car!

Image of car yard

So how do we make

purchasing decisions?

how do we make

these purchasing

decisions?

Image of person touching car

It’s based on emotion

largely isn’t it? Is it?

This is that,So why bother? Same, Same but

different

Product Descriptions Story telling

It is not the product but emotion that is

Stories are

memorable ON A FIVE SECOND GLANCE WHAT

CAN YOU REMEMBER HERE

Smart/ Clever new technologies that are

added to the new Genesis 2015 version,

are ASCC(Advanced Smart Cruise

Control), AEB(Automatic Emergency

Braking System), and LKAS(Lane Keep

Assist System)

Versus what can you remember

about the product on the

following video

Product Descriptions, are the same as job ads.

And brands don’t rely solely on Product

Descriptions to sell

• So why is this important

Ok. So why is

this more

important than

ever for

recruitment

Because now

everyone is

looking. All the

time.

Digital killed the

Active/Passive

Candidate

You can look

and be found

any time

Content

accelerates

Temptation

{Digital}

• Slides with cool work

What makes great content.

The art of relaxation

Get better work stories or stories?

It’s not actually about recruitment!

Authenticity

Make the audience FEEL something

Inspire

When good content can go bad.

Failed to get the talent relaxed

Sound and lighting

Lack a structured story

Did not create a journey

Is it to short or to long, if it is interesting does it matter?

https://www.youtube.com/watch?v=M5A25ljxPuU

There is nobest practice only practice