Post on 14-Apr-2017
INBOUND15
INBOUND15
Fall 2015 HUG:
INBOUND Announcements Recap & DiscussionMatthew Buckley
Marketing Manager, New Breed@mmbuckley
INBOUND15
KEY MARKETING LAUNCHES
INBOUND15
53% Of HubSpot customers use paid advertising.
INBOUND15
Inbound Ads
INBOUND15
ADS ADD-ON$100/month
The easiest way to create, measure, and leverage ads for inbound marketing.
● Create ad campaigns in HubSpot: Use LinkedIn and AdWords campaigns that tie into your existing marketing efforts.
● Measure conversions not clicks: Connect the dots by combining paid with HubSpot. You’ll know what clicks convert into leads and customers, for each ad.
Discussion point:How do you measure the ROI of your paid ads?
INBOUND15
Marketers: Create all these campaigns, run them, then once they’re out the door…
Celebrate!
INBOUND15
Marketers end up spending more time reporting than they do
actually getting the campaigns out the door.
INBOUND15
REPORTING ADD-ON$200/month
A centralized place to create multiple dashboards with custom reports for all your reporting needs.
Discussion point:What metrics does your team need to report on regularly?
INBOUND15
HubSpot’s biggest value prop is “all-in-one”
INBOUND15
Your customer experiences are not confined to just
marketing and sales
online meetings
invoicingeSignatures
eventsBusiness
Intelligence
presentations
customer service
retargeting
INBOUND15
HUBSPOT CONNECTA series of new integrations that bring data into one integrated platform, HubSpot.
Discussion point:What integrations do you currently use with HubSpot?
INBOUND15
INBOUND15
INBOUND15
EASY INITIATIVE - EDITORSALL CUSTOMERS
A newly designed editing experience that includes the option to create content with an inline editor.
INBOUND15
EASY INITIATIVE - DASHBOARDSALL CUSTOMERS
Newly designed dashboards for landing pages and website that allow you to manage and analyze your pages.
INBOUND15
EASY INITIATIVE – PAGE DETAILSALL CUSTOMERS
Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.
INBOUND15
EASY INITIATIVE - LISTSALL CUSTOMERS
A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.
INBOUND15
EASY INITIATIVE – CONTACT RECORDALL CUSTOMERS
The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.
INBOUND15
EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISE
You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.
INBOUND15
SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERS
A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.
INBOUND15
79%Of B2B marketers HAVE NOT
established even traditional lead scoring.
Even though companies who excel at lead nurturing
generate
50%More sales-ready leads at a
33%lower cost
INBOUND15
PREDICTIVE LEAD SCORINGENTERPRISE ONLY
A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.
Discussion point:How do your sales and marketing teams use lead scoring to prioritize their time and resources?
INBOUND15
INBOUND15
LeadinFree
A HubSpot solution for small businesses using WordPress
● Find out who's on your site and what they're doing: Leadin gives you the details you need to make your next move.
● More context for your conversations: Automatically finds publicly available information about each of your contacts. Details such as location, work history, and company info can give you more context when you reach out.
● Convert more visitors to contacts: Use the optional popup form to prevent people from slipping through the cracks.
● Keep your email tool up-to-date: Pushe contact to an email list of your choice without replacing any forms.
INBOUND15
KEY SALES LAUNCHES
INBOUND15
PROSPECTS EMAILSALL CUSTOMERS
The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.
Discussion point:How can this email help your sales team prioritize who to reach out to?
INBOUND15
SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERS
Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.
Discussion point:How do you currently get introduced to a mutual connection?
INBOUND15
SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS
Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.
Discussion point:What is your typical follow-up strategy for your prospects?
INBOUND15
SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS
Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce. This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar.
INBOUND15
@MENTIONSALL CUSTOMERS
@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.
Discussion point:What tools does your team use to collaborate on deals or tasks?
INBOUND15
GMAIL INTEGRATIONALL CUSTOMERS
Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.
INBOUND15
MULTIPLE DEAL PIPELINESALL CUSTOMERS
Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.
INBOUND15
KEY TAKEAWAYS
INBOUND15
Marketing reporting and attribution is more
important than ever before
INBOUND15
Marketers are looking for new ways to help
their audience find their content
INBOUND15
Technology is trickling down to the small
business
INBOUND15
The sales department is being disrupted by new
technologies
INBOUND15
INBOUND15
Online at:
vt.hubspotusergroups.com
Suggestions for our next meet up! http://vt.hubspotusergroups.com/2016-hugvt-ideas
LinkedIn Group:Vermont B2B Inbound Marketing - HubSpot User GroupPrivate Group
INBOUND15
Thank You!