Video & Inbound Marketing, Three HubSpot Case Studies
Transcript of Video & Inbound Marketing, Three HubSpot Case Studies
What’s HubSpot?
• Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,300+ customers; 130+ employees
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Goals of the Video
1. Teach inbound marketing
2. Build links into HubSpot.com
3. Drive traffic to HubSpot.com
4. Increase organic search traffic
"inbound marketing”
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Tools
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Create• GarageBand
• JVC Camera*
• iMovie*
Promote• YouTube
• Blog
• Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)
Tools I
Create• PPT
• HubSpot
• Vcall*
• Headset & Phone
• Camtasia
• Microphone
• Brightcove (Formally Blip.tv)
• Media API & iTunes
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Tools II
Promote• Organic Email/Prospect Lists
• Share Links
• Inbound Marketers LinkedIn Group
• @HubSpot (and personal Twitter accounts)
• HubSpot Fan Page
• Blog CTAs
• HubSpot Homepage
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Lead Results
Webinar Registrants: 10,000+
Recording Registrants: 450 (in 9 days)Live Attendees: 3,500
Recorded Viewers: 1,650
Leads: 10,450+
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Tools
Create• Canon GL2
• Lavalier Mics
• LiveStream.com
• iMovie
• Blip.tv & iTunes
• Blog
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Results
Live Viewers: 60 – 100 / episode
iTunes Viewers: 1,500 – 2,000 / episode
Drives …
Blog Visitors
Blog Subscribers
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Other Results
Builds company culture and tradition
Increases exposure within tech and
marketing community
Helps build relationships
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